Latest / Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Making the writing on your photography website work and get you more leads.
A surprising number of photography websites have almost no writing on them at all — which is terrible for SEO and even worse for turning visitors into leads.
Sam and Marcus go through what actually needs to be on the page before you write a word: your ideal client, your calls to action, and a plan for the site itself.
Why website visitors are there because they have a problem, not to browse
Why people buy on feelings and justify it with logic afterwards — and what that means for your copy
Why Sam recommends spreading testimonials across every page, not one dedicated page
The About page cliché…
The skinny
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