Latest / Commercial Photographer: Your Guide to Marketing, Creativity and Growth
The 100th Episode of Shoot to the Top with Jeff brown, Gillian Devine, Martin Hobby and Zoe Hiljemark
Episode 100. Instead of one guest, four regulars come back at once — Jeff Brown, Zoe Hiljemark, Gillian Devine and Martin Hobby — for a wide-ranging look back at what’s changed in commercial photography.
The group covers where AI is genuinely helping and hurting photographers, why video is becoming part of branding work, and where marketing is heading next.
Where AI actually helps photographers, and where it causes new problems
Why video is increasingly expected as part of branding photography
Why owning your platforms — website and email list — matters more as social reach gets harder
The…
The skinny
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