Shows / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The thing we appreciate most about modern search engines
Technical SEO remains the critical foundation despite AI transformation. Jade Pruett, founder of Hello SEO, helps small businesses achieve measurable revenue…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Most overrated SEO tactic right now
73% of SEO professionals still rely on outdated ranking metrics. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-driven agency helping small…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One SEO tactic people need to stop overcomplicating
70% of SEO professionals overcomplicate basic optimization tactics despite fundamentals driving majority results. Jade Pruett, founder of Hello SEO, has built…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Measuring SEO impact beyond rankings and traffic
Enterprise SEO teams struggle to balance AI optimization with foundational tactics. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-driven…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One skillset that everyone in the industry needs to master
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest misconception about AI search
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Prioritizing AI over traditional search?
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One metric that every organic marketer should add to their dashboard
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, Growth Advisor to over 40 companies including G2, Ramp, and Airbnb…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Measurement & Attribution in Zero-Click
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will visibility continue to be the north star of measuring AI performance?
53% of users don't return to Google AI mode after initial attempts, revealing a gap between AI search hype and actual behavior. Garrett Sussman, Director of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will AI search continue to expand?
iPullRank's clickstream research reveals 53% of users abandon Google AI mode after first use. Garrett Sussman, Director of Marketing at iPullRank, shares…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The policy that we really want to see
53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One practice that you should absolutely be using
53% of users don't return to Google AI mode after initial attempts. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The impact of AI Search on search behavior
53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why should somebody try Noble?
Marketing leaders struggle to prove AI attribution ROI while competitors gain early advantages. Rahul Jain, CEO and co-founder at Noble, explains how his…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One metric that will define GEO success in the next two years
73% of marketing leaders lack clear AI attribution frameworks for GEO performance measurement. Rahul Jain from Noble demonstrates how enterprise teams can…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest misconception SEOs still have about brand mentions and AI search
73% of marketers still lack clear attribution for AI-driven brand mentions. Rahul Jain from Noble demonstrates how enterprise marketing leaders are…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
AI search traffic barely shows up in analytics today, so why invest?
Most marketing leaders delay AI search optimization due to limited attribution visibility in current analytics. Rahul Jain from Noble demonstrates how…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Pitch to a marketing leader who says they’ll wait until AI attribution is clearer
Marketing leaders who delay AI attribution strategies risk falling behind competitors by 12+ months. Rahul Jain from Noble demonstrates how enterprise teams…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to automate brand mentions for AI Search
AI search attribution remains unclear for 87% of marketing teams despite rapid adoption. Rahul Jain from Noble demonstrates how brands can't afford to wait for…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What’s the scrappiest tool you’ve built?
73% of enterprise SEO teams lack custom data analysis capabilities. Celeste Gonzalez, SEO Testing Director at RicketyRoo and founder of the LA SEO Meetup…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The behavior metric you should trust more than rankings
Session recordings reveal user behavior patterns that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can leverage…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One data source most SEOs are still underusing
Most SEOs ignore session recordings despite having access. Celeste Gonzalez from RicketyRoo demonstrates how behavioral data reveals conversion gaps that…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Connecting Search and Social
Session recordings reveal user behavior that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can leverage existing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One metric every ecommerce team should stop using
E-commerce teams waste resources tracking 300 million product variants when only top performers drive revenue. Katie Moro, Director of Managed Services at…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The surprising thing about how AI is changing product discovery
AI agents are reshaping product discovery for 2.2 trillion monthly products. Katie Moro, Director of Managed Services at Productsup, brings 15 years of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Best way to segment a catalog for AI platforms
AI platforms require strategic catalog segmentation to maximize performance outcomes. Katie Moro, Director of Managed Services at Productsup, shares her…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest mistake brands make when they try to be “AI commerce ready”
E-commerce brands waste millions exposing entire product catalogs to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2 trillion…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Using SEO principles to optimize product feed visibility
E-commerce brands waste billions on unfocused product feeds sent to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2 trillion…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
A technical issue that quietly destroys enterprise performance
Enterprise sites lose millions in revenue when LLM crawlers access proprietary data indiscriminately. Kaspar Szymanski, Senior Director at SearchBrothers and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Blocking LLMs from proprietary data?
Enterprise websites face critical decisions about LLM data access and proprietary content protection. Kaspar Szymanski, senior director at SearchBrothers and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The worst SEO myth in the industry
Enterprise teams waste resources blocking AI crawlers from already-public content. Kaspar Szymanski, Senior Director at SearchBrothers and former Google Search…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The most important data source for enterprise SEO teams in 2026
Enterprise teams face critical decisions about protecting proprietary data from LLM crawling. Kaspar Szymanski, Senior Director at SearchBrothers and former…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why FOMO is bad for SEO
Enterprise teams struggle with AI data protection decisions daily. Kaspar Szymanski, Senior Director at SearchBrothers and former Google Search Team member…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How AI is changing SEO org structure
Enterprise SEO teams face unprecedented organizational restructuring as AI transforms search workflows. Kristin Tynski, SVP of Creative and Co-founder at…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Should review platforms be worried about their long-term relevance?
Enterprise SEO teams struggle to adapt content strategies for AI-driven search transformation. Kristin Tynski, SVP of Creative and co-founder at Fractl, shares…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest misconception marketers have about how AI models surface content
Most marketers fundamentally misunderstand AI model capabilities and limitations. Kristin Tynski, SVP of Creative and co-founder at Fractl, reveals why current…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
AI, SEO, and the Future of Search
Enterprise teams struggle to adapt SEO strategies for AI-driven search transformation. Kristin Tynski, SVP of Creative and co-founder at Fractl, shares…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
B2B teams will be embarrassed they ignored in this shift
Nearly nine in ten B2B buyers have adopted generative AI across their buying process. Jeff Reine, co-founder at Everything Machines with two decades in…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The clearest sign your content is invisible to LLM bots
Nearly nine in ten B2B buyers have adopted generative AI across the buying process. Jeff Reine, co-founder at Everything Machines, brings two decades of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One thing every enterprise website needs to change tomorrow
Enterprise websites fail to communicate effectively with LLM crawlers and search bots. Jeff Reine, co-founder at Everything Machines with two decades in…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest mistake brands make when they treat LLM optimization like SEO
Most brands fail when treating LLM optimization like traditional SEO. Jeff Reine, co-founder at Everything Machines with two decades in enterprise marketing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How LLMs Are Rewriting the B2B Discovery Journey
Nearly nine in ten B2B buyers have adopted generative AI across their buying process. Jeff Reine, co-founder at Everything Machines, brings two decades of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to stay motivated to keep building
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how to solve…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The clearest sign a company is not ready for AI-driven discovery
Most companies lack systematic approaches to measure AI-driven search visibility beyond traditional traffic metrics. Malte Landwehr, CMO and Chief Product…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What signal do you trust when evaluating AI search visibility
AI search visibility tracking faces a 70% attribution gap compared to traditional SEO metrics. Malte Landwehr, CMO and Chief Product Officer at Peak AI, has…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Where should brands actually invest today?
73% of brands struggle to measure AI-driven search visibility effectively. Malte Landwehr, CMO and Chief Product Officer at Peak AI, shares proven…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The most dangerous thing tools encourage when they automate content at scale
AI content automation creates a dangerous disconnect between brand messaging and user intent. Malte Landwehr, CMO and Chief Product Officer at Peak AI, shares…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One SEO habit teams need to unlearn immediately
Most SEO teams obsess over individual AI prompts instead of topic clusters. Malte Landwehr, CMO and Chief Product Officer at Peak AI, advocates for…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Under Siege: 2025’s Collapse of Google Traffic
Organic traffic dropped 40% in 2025 as AI search reshapes discovery. Malte Landwehr, CMO and Chief Product Officer at Peak AI, brings enterprise experience…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Change this NOW or you'll regret it in 3 years
Fewer than one in four companies have redesigned their workflows to capture value from AI. Stephen Wunker, Managing Director at New Markets Advisors, has…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One belief about productivity that AI is quietly breaking
Companies are treating AI as an IT rollout rather than a fundamental business transformation. Stephen Wunker, Managing Director at New Markets Advisors…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The human side of AI transformation for SEO teams
Enterprise teams struggle with AI implementation beyond IT departments. Stephen Wunker, innovation strategist at New Markets Advisors, explains why successful…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One sign an organization isn’t actually ready for AI
70% of companies treat AI implementation as an IT-only initiative. Stephen Wunker, Managing Director at New Markets Advisors, explains why this approach…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest mistake leaders make when rolling out AI to knowledge teams
70% of AI rollouts fail because leaders treat them as IT projects. Stephen Wunker, founder of New Markets Advisors who has guided Fortune 500 companies through…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
5 ways to make your organization AI-ready
Fewer than one in four companies have redesigned workflows to capture AI value. Stephen Wunker, Managing Director at New Markets Advisors, has spent over a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The most important metric in your SEO dashboard
Enterprise SEO teams struggle to identify which metrics actually drive AI visibility. Thomas Peham, CEO of Otterly.AI, shares how his team achieved measurable…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One signal that AI models pick up on (but marketers rarely optimize for)
Only 23% of AI-generated responses include clickable links to source websites. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how his platform…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Should brands care more about being linked or mentioned?
Wikipedia pages remain underutilized by enterprise brands despite their AI model influence. Thomas Peham, CEO and co-founder of Otterly AI, shares how creating…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Lessons from AI startup mistakes
AI-generated responses prioritize brand mentions over traditional link citations for business impact. Thomas Peham, CEO and co-founder of Otterly.AI…