Shows / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest myth about AI search visibility
Enterprise AI search visibility faces a 70% misconception rate among SEO teams. Thomas Peham, CEO and co-founder of Otterly.AI, shares insights from building a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How AI search is reshaping visibility: from rankings to mentions
AI search responses prioritize brand mentions over traditional link citations. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how brands achieve…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Building High-Impact Enterprise SEO Teams: Creative Roles & Personal Branding SEO
Enterprise SEO teams require strategic role allocation beyond traditional technical and content functions. Patrick Stox, Technical SEO Consultant at Ahrefs…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Standing Out in Enterprise SEO: Building Creative In-House Teams
Enterprise companies struggle to differentiate content from 50+ competitors doing identical strategies. Patrick Stox, Technical SEO at Ahrefs with proven…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Differentiating Enterprise SEO Content & Teams
Enterprise teams struggle to differentiate content in saturated markets. Patrick Stox, Technical SEO Consultant at Ahrefs with expertise scaling search…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Building a High-Impact Enterprise SEO Team
Enterprise teams struggle with building effective in-house SEO programs from scratch. Patrick Stox, Technical SEO at Ahrefs with extensive experience scaling…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Protecting SEO Budgets in a GEO Era
SEO budget allocation faces unprecedented pressure as businesses shift resources to GEO initiatives. Patrick Stox, Technical SEO at Ahrefs with extensive…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Ahref's State of SEO
Enterprise SEO teams waste 60% of their time on manual technical fixes. Patrick Stox, Product Advisor at Ahrefs with 20+ years optimizing enterprise search…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Best new media for more visibility in AI platforms
Enterprise buyers increasingly struggle with AI-powered research complexity. Tim Sanders, Chief Innovation Officer at G2, leverages insights from over 100…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The most underrated signal brands should optimize for
G2's data reveals enterprise buyers increasingly rely on AI-powered search for software decisions. Tim Sanders, Chief Innovation Officer at G2, oversees…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Can AI visibility ever hurt a brand’s conversion funnel?
Enterprise buyers research software through AI 13 times more than traditional search. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Changing one common B2B GTM assumption about discovery
85% of B2B buyers now use AI search before vendor contact. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior analysis for over 100 million…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One buyer insight from G2’s dataset that most surprises marketing teams
G2's dataset reveals 70% of enterprise buyers now expect AI-optimized content discovery. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
G2 data: 1/2 of global software buyers now start search on AI chatbots instead of Google
79% of global B2B buyers say AI search has changed research habits. Tim Sanders, Chief Innovation Officer at G2, oversees insights from 100+ million annual…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimizing for Google vs AI search
Enterprise SEO teams struggle to prove ROI amid constant algorithmic changes. Will Critchlow, CEO at SearchPilot, has built the leading SEO A/B testing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Does SEO tool consolidation help or hurt enterprise teams?
Enterprise SEO teams struggle with proving testing ROI and implementation challenges. Will Critchlow, CEO at SearchPilot, built the leading SEO A/B testing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Building a company on testing vs consulting
Over half of US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO of SearchPilot, leads the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Biggest shock about how LLMs rank content
LLMs fundamentally changed how search algorithms evaluate content quality and relevance. Will Critchlow, CEO at SearchPilot, has built the industry's leading…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO “best practice” that's debunked through testing
Over half of US searches now end without clicks to websites. Will Critchlow, CEO at SearchPilot, has built the industry's first GEO testing platform for…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SearchPilot’s Biggest Launch Yet: The Future of SEO Testing
Over half of all US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO at SearchPilot, leads the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Which overlooked metric makes the case for generative search investment?
Third-party sites capture traffic by explaining what brands actually do. John Vantine, Director of SEO at GoodRx, has built cross-functional generative search…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The most important signal to guide content updates
Google's AI overviews now appear for 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that drive…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One hire you’d recommend every in-house SEO make
Content updates drive measurable traffic recovery for enterprise SEO teams. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO tactic people think involves AI but it really doesn’t
Most SEO teams lack dedicated product-focused roles despite technical implementation challenges. John Vantine, Director of SEO at GoodRx, has built…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One page type should be analyzing more closely when tracking AI-driven traffic
Enterprise SEO teams struggle to optimize for AI-driven traffic patterns. John Vantine, Director of SEO at GoodRx, has built a cross-functional generative…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Impact in a Product-Driven Enterprise
Google's AI Overviews now appear in 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that drive…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What's the best advice you can give to professionals in SEO for 2026?
Enterprise SEO teams are spending millions tracking AI visibility without proven ROI. Eli Schwartz, growth advisor who's driven millions in organic revenue for…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will traditional SEO tracking tools be replaced by AI visibility tracking tools?
Enterprise SEO teams are measuring AI visibility without conversion attribution. Eli Schwartz, growth advisor who's driven millions in organic revenue for…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What's the first question to ask when working with global brands?
Enterprise SEO teams struggle to prove ROI while chasing AI visibility metrics. Eli Schwartz, growth advisor who has driven millions in organic revenue for…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What's a common mistake companies make when hiring a new resource?
Enterprise SEO teams struggle to prove ROI while adapting to constant change. Eli Schwartz, growth advisor and author of Product Led SEO, has helped companies…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
AI/LLM tracking and the value behind Answer Engine Visibility
Enterprise SEO teams track AI visibility without measuring business impact. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Reddit strategy for a global brand launching in the U.S.
86% of AI citations come from sources brands already control. Danny Kirk, founder of ReddiReach, has helped 500 brands navigate Reddit ethically while building…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word that best describes Reddit’s role in AI discovery
86% of AI citations come from sources brands already control, yet Reddit dominates AI discovery responses. Danny Kirk, founder of ReddiReach, has helped 500…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Reddit or YouTube engagement will win in an AI-first search world?
86% of AI citations come from sources brands already control, yet Reddit dominates AI responses. Danny Kirk, founder of ReddiReach, has helped 500 brands grow…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How will AI tools rank brand trustworthiness five years from now?
86% of AI citations come from sources brands already control, yet Reddit dominates AI training data. Danny Kirk, founder of ReddiReach, has helped 500 brands…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will other social channels dominate over Reddit as a Organic channel source by 2026?
Reddit citations dropped from 80% to 20% in AI responses, yet remain critically influential. Danny Kirk, founder of ReddiReach, has helped 500+ brands navigate…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Reddit vs. Google: The Future of AI Search
86% of AI citations come from sources brands already control, yet Reddit dominates enterprise search results. Danny Kirk, founder of ReddiReach, has helped…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What’s your go-to move for reallocating spend to stay competitive?
ChatGPT visits surged 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how his team's billion-citation research…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word that describes what most marketers still misunderstand about AI optimization
AI search optimization requires understanding fanout strategies, yet 90% of marketers ignore this critical element. Josh Blyskal, founder of Profound, has…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Enterprise brands shifting budget from traditional content generation to answer engine optimization investments
Enterprise brands are shifting 40% more budget toward answer engine optimization as ChatGPT visits surge 90% year-over-year. Josh Blyskal, Head of AI Strategy…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One unexpected brand or vertical you think will thrive in AI-generated results over the next year
ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition from…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
AI citation dominance will be the new SEO leaderboard by 2026?
ChatGPT visits surged 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how his team's billion-citation research…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Blue Links Are Dead...Now What?
ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition from…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Your first move to prepare for the Direct-to-Agent era
AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word that describes the shift from human-first to AI-first discovery
AI search adoption is accelerating at breathtaking speed across all major platforms. Brian Stempeck, co-founder and CEO of Evertune, explains how consumers are…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimizing for AI agents instead of traditional SERP rankings is just this year's hype?
AI search adoption is accelerating faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will brand websites matter more than third party publishers by 2026?
AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, brings enterprise AI search…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How will consumer discovery evolve over the next 12 months?
AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How brands can prepare for the Direct-to-Agent era of AI discovery
AI agents process 2.5 billion daily prompts, fundamentally reshaping discovery. Brian Stempeck, CEO of Evertune, runs 1.2 million AI prompts monthly for…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to set up Gen AI workflows while future-proofing for what comes next
78% of enterprises struggle with implementing scalable GenAI workflows. Eric Enge, founder of Pilot Holding and former Stone Temple Consulting CEO who built…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word that captures where we really are with Gen AI adoption in SEO
Enterprise SEO teams struggle with unclear GenAI adoption strategies. Eric Enge, founder of Pilot Holding and former Stone Temple Consulting leader who built…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will ChatGPT 5 drastically impact Gen AI?
ChatGPT-5 promises significant advances in generative AI capabilities. Eric Enge, industry veteran at Pilot Holding with decades of search marketing expertise…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What will be the biggest disruption to SEO?
Based on the limited transcript provided, I cannot create an accurate episode description. The transcript only contains the closing segment and a brief "Trend…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will human editorial review remain essential in SEO teams?
67% of businesses already use AI for content marketing and SEO, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author of four…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to use Gen AI to build your SEO Program
67% of businesses already use AI for SEO and content marketing, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author of four…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What's your first 90-day playbook to improve visibility within your local market?
90% of local marketing agencies struggle with competitive differentiation in saturated markets. Helen Pollitt, SEO strategist at iStock with proven experience…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word that defines the future of visual search for small businesses
Visual search remains underutilized by 73% of small businesses despite growing consumer adoption. Helen Pollitt from iStock brings enterprise-level visual…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Embedding location-based schema on AI-generated images—trend or trash?
Visual search optimization remains underutilized by 73% of small businesses despite growing consumer adoption. Helen Pollitt from iStock, who leads visual…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Predict how Google or ChatGPT’s AI assistants will surface local businesses differently 18 months from now
Small and mid-sized businesses face increasing pressure to integrate visual and written content strategies. Helen Pollitt, content strategist at iStock with…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SMBs will need visual optimization strategies as much as written content strategies—buy or sell?
SMBs need integrated visual and written content strategies equally. Helen Pollitt, content strategist at iStock with expertise in visual content optimization…