Shows / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Is AI Discovery Replacing the Search Industry’s Acronym Debate?
Four acronyms now compete to define search: GEO, SEO, AEO and LLMO. Jordan Koene is CEO and Co-Founder of Previsible, the AI discovery agency he founded in…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Can Search Leaders Turn Practitioner Insights into Strategic Learning?
Over 1,900 episodes have turned search conversations into compounding practitioner knowledge. Jordan Koene, CEO and Co-Founder of Previsible, the AI discovery…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What Does a Perfect Day Look Like?
The transcript only covers the opening "perfect day" question, where Jordan talks about baseball with friends and family. It has no SEO data, frameworks, or…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Should Search Leaders Navigate the AI Shift?
Organic traffic down 30% while revenue holds flat points to an attribution problem, not a visibility problem. Jordan Koene, CEO and Co-Founder of Previsible…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Education vs work
Paywalled education filters out talent before hiring begins. Venkata Pagadala, AI Product Manager for Search at AT&T, argues that financial barriers to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Late night vibe coding?
Enterprise SEO teams can turn first-party data into better search results. Venkata Pagadala is AI Product Manager for Search at AT&T, where he works on agentic…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The most underrated piece in your AI tech stack
Teams solve classification problems manually, then repeat the same work. Venkata Pagadala, AI Product Manager for Search at AT&T, builds agentic AI systems for…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Are you calling it SEO, AEO, or GEO?
SEO, AEO, and GEO now compete as labels for the same enterprise discipline. Venkata Pagadala, AI Product Manager for Search at AT&T, leads agentic AI work for…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Building AI Agents That Actually Work for Enterprise SEO
Agentic AI workflows fail without classified first-party data. Venkata Pagadala, AI Product Manager for Search at AT&T, classified 5.8 million queries, removed…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
If a site was negatively impacted from the Google August 26 Spam update what should they start doing immediately?
Google confirmed the August 26 spam update. Kaspar Szymanski, Senior Director at SearchBrothers.com, is a former senior member of Google's Search team with…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What's the biggest mistake companies make when submitting a Google reconsideration request?
Every rejected reconsideration request raises the recovery bar. Kaspar Szymanski, Senior Director at SearchBrothers and former senior member of the Google…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What's the most common warning sign that a website is at risk of a Google manual action?
Google Search Console gives no clear-cut warning of an impending manual action. Kaspar Szymanski, Senior Director at SearchBrothers and former senior member of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Does using AI to create SEO content at scale increase your risk of a Google penalty?
AI-generated content at scale can trigger Google penalties. Kaspar Szymanski, Senior Director at SearchBrothers.com and former senior member of Google's Search…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What's the biggest misconception SEOs have about Google's August 2026 Spam Update?
Google's August 2026 Spam Update is being misread as an AI penalty. Kaspar Szymanski, Senior Director at SearchBrothers.com and a former senior member of the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google Spam Update: This episode is about prevention and SEO worst case scenario readiness.
Spam updates and manual actions are hitting sites simultaneously. Kaspar Szymanski, Senior Director at SearchBrothers and former senior member of Google's…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest organizational barrier preventing brands from succeeding in AI search
Organizational silos remain the top barrier to AI search success. Siiri Lee, Senior Director of Global Direct-to-Consumer at MANSCAPED, brings over two decades…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Onsite vs offsite as AI search continues to drive change
Off-site signals now outweigh on-site control in AI search. Siiri Lee, Senior Director of Global Direct-to-Consumer at MANSCAPED, brings two decades of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Who owns AI discovery?
AI is changing the way people discover information online—and SEO is no longer the responsibility of just one team. This episode explores the future of search…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will structured product feeds become more or less important to AI search?
Structured data specialization will separate winners from also-rans in AI search. Alex Sherman, co-founder and CEO of Bluefish AI, brings that perspective from…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will search marketers spend more time optimizing for humans or AI agents?
The SEO versus AEO debate misses the point entirely. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsoft, giving…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The source of information that will become more important to AI search
Brand data will define AI search visibility next year. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsoft before…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest mistake brands make when trying to correct inaccurate information in AI search
Most brands fight AI inaccuracies in the wrong place. Alex Sherman, co-founder and CEO of Bluefish AI and former co-founder of PromoteIQ (acquired by…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Brands Build Trust & Visibility in AI Search
Roughly 20% of AI search responses contain factual inaccuracies. Alex Sherman, co-founder and CEO of Bluefish, an AI accuracy and visibility platform serving…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One mistake companies make when introducing AI to their organization
Blomma makes career support accessible to everyone, breaking down barriers that have traditionally limited who gets access to quality career guidance. The…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How will AI transform entry level roles?
AI proficiency now determines entry-level career trajectory. Silvia Oviedo López, Co-founder and CEO of Blomma who previously led global content discovery and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Scaling teams, culture and product in the era of AI
Enterprise coaching at scale demands more than generic AI advice. Silvia Oviedo López, Co-founder and CEO of Blomma and former leader of 1,500-person teams at…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
In five years will we still be talking about SEO rankings?
SEO rankings may soon become invisible metrics behind AI-driven recommendations. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One thing every enterprise SEO team should start doing this year
Only 34% of AI model citations align with brand-recommended positioning today. Jason Lax, senior SEO and AI expert at SAP, brings nearly two decades of search…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One SEO metric teams rely on too much
Sessions and visits mislead teams as AI absorbs informational search intent. Jason Lax, senior SEO and AI expert at SAP with nearly two decades of search…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Which AI search platform are marketers paying the least attention to today?
Marketers routinely misjudge which AI platforms their actual audience uses. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search now…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest misconception marketers still have about AI search
76% of marketers still treat AI search as a separate content channel. Jason Lax, senior SEO and AI expert at SAP, argues this misconception is costing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why SEO Rankings No Longer Drive Purchase Decisions
Rankings no longer predict whether buyers choose your brand. Jason Lax, senior SEO and AI expert at SAP, has spent nearly two decades building the company's…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The prediction about search that turned out to be right
Google's shift toward "agentic everything" will redefine how search assistants act on users' behalf. Tasia Custode, founder and CEO of Brio Media, breaks down…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The most exiting emerging AI feature
AI-generated video content is evolving beyond short, generic clips. Tasia Custode of Brio Media examines the trajectory of multimodal AI video generation as…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Creator advice that still resonates today
Creator consistency separates thriving channels from abandoned ones. Tasia Custode, founder and CEO of Brio Media, breaks down why sustainable content strategy…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
This was the best discontinued Google product
The transcript provided only contains the opening icebreaker exchange (Jordan asking about a discontinued Google product, Tasia answering "Google Reader") — it…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One Google Workspace feature everyone underuses
Content teams lose brand voice consistency across collaborative drafts. Tasia Custode, founder and CEO of Brio Media, breaks down an underused capability…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Creators Are Adapting to Google's Search Changes
YouTube view-to-subscriber ratios are declining as AI search expands into video. Tasia Custode, Founder and CEO of Brio Media, has published content weekly…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What AEO strategies are not working today?
Most AEO strategies fail without strong SEO fundamentals in place. Jenna Hannon, founder and CEO of Hatter and former early marketing hire at Uber Eats, has…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What's one marketing fundamental that AI will never replace?
Programmatic AI content strategies are already failing marketers. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, built…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The advantage of a traditional product marketing background?
Broad keyword targeting is quietly undermining AI search visibility. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, has…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One SEO habit marketers should stop doing
AI search visibility now hinges on fundamentals most brands abandoned years ago. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What's the biggest misconception about AEO today?
Most SEOs assume AI visibility requires an omnichannel content spread. Jenna Hannon, founder and CEO of Hatter, scaled Uber Eats as one of its first marketing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Separating AEO Expertise From Search Marketing Hype
Only one-third of Google searches now click through to the open web. Jenna Hannon, founder and CEO of Hatter and former product marketing lead at Uber Eats…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Advice for your ecommerce team
AI platforms increasingly reward customer-focused product content over technical specifications. Lucas Tieleman, co-founder and CEO of Optiversal and former…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
An SEO tactic marketers should stop doing
Volume-based keyword content is quietly undermining search performance. Lucas Tieleman, CEO and co-founder of Optiversal, has helped major enterprise retailers…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest misconception about AI search today
Two identical searches now return different results across AI platforms, upending ranking logic. Lucas Tieleman, co-founder and CEO of Optiversal and former…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why AEO Starts With Better SEO Fundamentals
AI Overviews now appear in 40% of Google searches, up from 6% in six months. Lucas Tieleman, co-founder of Optiversal, helps enterprise retailers turn static…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One thing AI still can't do well
AI agents still can't replicate implicit, high-frequency human communication around company strategy. Thenuka Karunaratne, founder of sunbeam, the autonomous…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One SEO skill everyone should be learning today
AI can't fully replace product intuition in SEO. Thenuka Karunaratne, founder of sunbeam and daydream, built an autonomous SEO agent and an AI-native agency to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The most overrated AI SEO tactic right now
73% of organic click-through rate now goes to zero-click AI results. Thenuka Karunaratne, founder of sunbeam (autonomous SEO agent) and daydream (AI-native SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Autonomous SEO Agents Are Replacing Traditional SEO Work
AI agents now autonomously execute full SEO workflows, not just tasks. Thenuka Karunaratne, CEO and co-founder of Sunbeam and Daydream, raised $20M+ building…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One signal every marketer should pay more attention to
Click optimization rewards a fundamentally compromised signal. Chester Scott, Chief Strategy Officer at Lunio, dismantles the two metrics most marketing teams…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest misconception about AI bidding
Advertisers optimize for metrics that disguise the truth. Chester Scott, Chief Strategy Officer at Lunio, explains why ROAS—the North Star metric for most…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One thing marketers trust too much
Clicks and ROAS remain the industry's most trusted—and most misleading—metrics. Chester Scott, Chief Strategy Officer at Lunio, explains why the North Star…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What's the most overrated marketing metric today?
Click optimization remains fundamentally compromised as a performance marker. Chester Scott, Chief Strategy Officer at Lunio, challenges the metrics most…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Bad Data Corrupts AI Bidding and CAC Performance
Up to 60% of paid clicks provide zero conversion value. Chester Scott, Chief Strategy Officer at Lunio, explains why clicks and ROAS both distort performance…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Ecommerce teams will wish they started doing this earlier
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why AI crawlers lag Google by 20 years…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The infrastructure investment every retailer should make today
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why heavy JavaScript rendering and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Product content vs product feeds
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, explains why exploding product portfolios and…