Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest misconception about AI search today
Two identical searches now return different results across AI platforms, upending ranking logic.
Lucas Tieleman, co-founder and CEO of Optiversal and former Chief Product Officer at Bazaarvoice, helps enterprise retailers convert static product catalogs into machine-readable content optimized for AI-driven discovery. He argues that answer engine optimization depends on strong SEO fundamentals rather than a separate discipline, and that success now hinges on content relevance to individual searchers rather than fixed position rankings. Tieleman outlines how brands can use performance data to…
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