Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Does using AI to create SEO content at scale increase your risk of a Google penalty?
AI-generated content at scale can trigger Google penalties.
Kaspar Szymanski, Senior Director at SearchBrothers.com and former senior member of Google's Search team with hands-on webspam enforcement experience, helps businesses recover from Google penalties. He explains why human oversight, a defined editorial process, and quality assurance determine whether AI-assisted content creates penalty risk. He also covers building content for users rather than for Googlebot as the standard for scaled production.
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The skinny
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