Shows / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One AI search trend retailers are overreacting to
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why LLM crawlers—decades behind…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The most overrated ecommerce SEO metric today
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why indexation—not content quality or…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How AI Search Is Reshaping Retail Media and Discovery
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, analyzes AI search readiness across retail sites…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Is the quality of traffic different today for local businesses?
Local pack ads grew from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, brings nearly two decades studying local results and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What data should businesses really be showing on their website?
Local pack ads jumped from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, brings nearly two decades of local search expertise…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Local SEO is Evolving in AI Discovery
Local pack ads grew from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, has led over 1,000 local SEO tests across nearly two…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The one thing companies should focus on over the next 12 months
Most AI initiatives stall in experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the AI…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What worries you most about AI adoption right now?
Most enterprises remain stuck in AI experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the AI…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest misconception executives have about AI readiness
Most companies mistake buying AI tools for AI readiness. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the AI…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Many Companies still aren’t Ready for AI Adoption
Most AI initiatives stall in experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the AI…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will storytelling become more important or less important over the next five years?
AI content has collapsed the distance between bad and passable. David Ebner, President and founder of Content Workshop and Chatter AI, brings 13 years of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One thing every brand needs to develop a stronger point of view
Informational content is being absorbed by AI Overviews, leaving brands to compete on differentiation. David Ebner, President and Founder of Content Workshop…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One marketing metric people pay too much attention to
AI content collapses the gap between passable and genuinely valuable. David Ebner, President and Founder of Content Workshop and Chatter, applies 13 years of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest mistake brands make when using AI for content creation
AI-driven content decisions increasingly prioritize efficiency over values. David Ebner, founder of Content Workshop, examines why brands cutting teams for "AI…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One content marketing tactic that still works as well today as it did ten years ago
Content Workshop is a content marketing agency that helps organizations demonstrate their expertise and rise in the SERPs. We do this through brand…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Brand Storytelling Still Drives Results in the AI Era
AI content collapses the gap between passable and good. David Ebner, President and Founder of Content Workshop and Chatter, brings 13 years of enterprise…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One thing the search industry needs more of right now
Speaker representation remains a persistent gap in search industry events. Sophie Logan, Community and Editorial Manager at Brighton and HERO Conference…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How SEOs can get more involved in the SEO Community
Community involvement remains an underleveraged career accelerator for SEOs. Sophie Logan, Community and Editorial Manager at BrightonSEO and Hero Conference…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to get the most out of attending an SEO conference
Most conference attendees leave without a clear takeaway plan. Sophie Logan, Community and Editorial Manager at Brighton and Hero Conference, shares how…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One thing conference attendees want less of in 2026
Conference programming faces AI-topic saturation heading into 2026. Sophie Logan, Community and Editorial Manager at Brighton SEO and Hero Conference, brings a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why community is so important to the SEO industry
Industry connection drives measurable career and skill growth. Sophie Logan of Rough Agenda brings hands-on experience organizing SEO conferences and building…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Search Communities Matter More Than Ever in AI
AI adoption is reshaping how SEO professionals learn and connect. Sophie Logan of Rough Agenda brings deep expertise in building search communities and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How agents need to be managed for the purpose of SEO
Agent adoption is outpacing governance frameworks across search. Danny Goodwin, Editorial Director of Search Engine Land and SMX, brings editorial oversight…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The most important thing you need to focus on is this...
Agentic AI is reshaping how search marketing work gets executed. Danny Goodwin, Editorial Director of Search Engine Land and SMX, shapes editorial coverage and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will AI search completely take over the traditional search experience?
AI search hype outpaces measurable disruption to Google's dominance. Danny Goodwin, Editorial Director of Search Engine Land and SMX, draws on his oversight of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SMX’s Future of Search Predictions
AI agents are generating significant industry hype, but Google isn't going anywhere. Danny Goodwin, Editorial Director of Search Engine Land and SMX, draws on…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Start here to rebuild your career from scratch tomorrow
Most SEOs never apply their expertise to their own brand. Paul Andre de Vera, founder of Answer Engine Optimization, shares the career-rebuilding strategy he'd…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One mistake people make when trying to build a personal brand in SEO
Building a personal brand in SEO doesn't require a massive following. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What SEO factor have you noticed hitting more than before?
Content freshness now outranks new content production for AI visibility. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One thing SEO professionals should stop worrying about right now
Organic traffic is collapsing as AI answers replace clicks. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest SEO skill becoming more valuable because of AI
AI search now pulls from every channel, not just web pages. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader who…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Rebuilding Your Career After a Layoff in SEO
Layoffs hit even the SEOs who survive every prior cut. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader at…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to listen to your inner signal when there's so much noise in the world
Career transitions in AI-driven industries create unprecedented uncertainty for executives. Jennifer Doty, former Fortune 100 VP with over two decades leading…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
A tip for leading your team through career transition
Career transitions require strategic leadership guidance during industry transformation. Jennifer Doty, former Fortune 100 VP with over two decades leading…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest mistake leaders are making as their companies integrate AI
73% of executives struggle with AI integration leadership challenges. Jennifer Doty, former Fortune 100 VP with over two decades leading customer success…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Leading When Success No Longer Fits and Creating New Paths
AI is reshaping careers across digital marketing, leaving professionals questioning their relevance. Jennifer Doty, former Fortune 100 VP and current executive…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One piece of advice for the next 12 months
Enterprise teams waste 53% of go-to-market spend because buyer journeys have fundamentally changed in the AI era. Liza Adams, AI advisor and go-to-market…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
This should be redesigned immediately with AI
Enterprise marketing teams waste 53% of their go-to-market spend chasing outdated buyer behaviors. Liza Adams, AI Advisor and Go-to-Market Strategist at Growth…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The most important leadership skill you can master in AI Marketing?
Go-to-market efficiency has declined from 78% to 47%. Liza Adams, AI Advisor and Go-to-Market Strategist at GrowthPath Partners, brings 25+ years of CMO-level…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One thing marketers still misunderstand about AI
Enterprise marketers struggle with AI visibility despite 47% go-to-market efficiency decline. Liza Adams, AI advisor and go-to-market strategist at GrowthPath…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The most important human connection with customers and prospects
Enterprise marketers struggle with declining go-to-market efficiency—now just 47% effective. Liza Adams, AI advisor and former CMO at major tech companies…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Evolution from SEO to GEO for Modern Marketers
AI search has fundamentally altered buyer behavior, with 47% of go-to-market spending now yielding diminished returns. Liza Adams, AI Advisor and Go-to-Market…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
If you had to focus on one thing for AI visibility, what would it be?
80% of sources cited by AI systems don't appear in Google's top results. Karl Kleinschmidt, founder at Data Marketing Group and 18-year SEO veteran, shares…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
A big mistake companies make with AI-generated content
80% of AI-cited sources don't appear in Google's top results. Karl Kleinschmidt, founder of Data Marketing Group and 18-year SEO veteran, shares how his…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One signal that matters more in AI search than Google
80% of AI-cited sources don't appear in Google's top results. Karl Kleinschmidt, founder of Data Marketing Group with 18 years of SEO experience, shares proven…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The most overrated SEO tactic right now
80% of AI-cited sources don't appear in Google's top results. Karl Kleinschmidt, founder at Data Marketing Group and 18-year SEO veteran, shares how his…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Fan out analysis, Local rank checks in AI
80% of AI-cited sources don't appear in Google's top results. Karl Kleinschmidt, founder at Data Marketing Group and 18-year SEO veteran, has developed…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The most important channel for AI visibility
AI search algorithms prioritize third-party validation over self-promotional content. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals how enterprise…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Big mistake brands are making with AI visibility
Third-party validation signals matter more in AI search than traditional Google rankings. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals how…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Which matters more today content or citations?
Third-party validation signals now outweigh content optimization in AI search rankings. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals how…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One signal that matters more in AI search than Google
Third-party validation signals outweigh traditional SEO optimization in AI search algorithms. Whitney Hart, Chief Strategy Officer at Avenue Z, explains how AI…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest SEO metric that no longer matters
Third-party validation now outweighs traditional SEO metrics in AI-driven search results. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals how…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How AI Optimization Is Redefining Search PR and Influence
Third-party validation signals matter more in AI search than traditional Google rankings. Whitney Hart, Chief Strategy Officer at Avenue Z, explains how…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One content guardrail to implement today
Companies are treating AI adoption as the finish line when it's actually the starting line. Holly Enneking, Vice President of Marketing at Markup AI, explains…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
AI still struggles to replicate this
AI adoption is the starting line, not the finish line for content strategy. Holly Enneking, Vice President of Marketing at Markup AI, reveals how companies are…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One thing AI does better than human marketers
Companies treat AI adoption as the finish line when it's actually the starting line for content optimization. Holly Enneking, Vice President of Marketing at…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The most overlooked risk in AI-generated content
Enterprise teams treat AI content generation as the finish line rather than the starting line. Holly Enneking, Vice President of Marketing at Markup AI…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One big mistake companies are making with AI content
Companies are treating AI adoption as the finish line when it's actually the starting line. Holly Enneking, Vice President of Marketing at Markup AI, reveals…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Restoring trust in AI-generated marketing content workflows
Enterprise teams struggle with AI content quality at scale. Holly Enneking, VP of Marketing at Markup AI, brings proven experience scaling content operations…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
First thing to do if you're starting SEO from scratch
80% of businesses starting SEO focus on content before technical foundations. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-driven agency…