Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One AI search trend retailers are overreacting to
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why LLM crawlers—decades behind Googlebot in sophistication—struggle to render JavaScript-heavy PDPs and confirmation-crawl product data before citing it. Learn why product feeds now demand the same scrutiny as on-page SEO, how OpenAI's Agentic Commerce Protocol reshapes structured data requirements, and why citation rate and crawl volume correlations outperform synthetic share-of-voice metrics for measuring AI search visibility.
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