Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One thing SEO professionals should stop worrying about right now
Organic traffic is collapsing as AI answers replace clicks. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader behind growth at Workday, Stripe, and Anaplan, explains why traffic should no longer anchor your reporting and what to track instead. The conversation covers building a metrics stack around indexation, crawlability, and impressions rather than subjective ranking visibility; executing content refreshes that restructure pages with declarative subheadings and quick-fact blocks to win in both LLMs and traditional SERPs; and applying T-shaped…
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