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Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

If you had to focus on one thing for AI visibility, what would it be?

80% of sources cited by AI systems don't appear in Google's top results. Karl Kleinschmidt, founder at Data Marketing Group and 18-year SEO veteran, shares proven strategies for optimizing content for LLM visibility across enterprise-scale data systems. The discussion covers fan out analysis methodology for mapping user intent beyond traditional keywords, local SEO adaptation frameworks for AI-powered discovery, and custom tool development strategies for tracking LLM citations and performance data.

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