Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Biggest shock about how LLMs rank content
LLMs fundamentally changed how search algorithms evaluate content quality and relevance. Will Critchlow, CEO at SearchPilot, has built the industry's leading SEO A/B testing platform serving enterprise sites and recently launched the first geo testing system purpose-built for AI search optimization. The discussion covers why traditional ranking factor speculation no longer works in black-box AI environments and introduces testing-first methodologies for proving SEO value at the executive level. Critchlow outlines frameworks for moving beyond yesterday's best practices toward data-driven…
The skinny
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