Shows / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SMB SEO in the GEO Era
Small and mid-sized businesses struggle to balance visual and written content optimization strategies. Helen Pollitt from iStock brings enterprise-level visual…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How do you roll out embeddings across your product catalog?
Enterprise e-commerce sites struggle to leverage product catalog data effectively for search optimization. Ryland M Bacorn from Boca De shares his proven…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEOs building lightweight tools in IDEs - trend or trash?
70% of enterprise e-commerce sites struggle with semantic product discovery. Ryland M Bacorn, technical lead at Boca De, has successfully implemented vector…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Embedding analysis will be a core part of enterprise SEO in the next two years?
SEO professionals must build lightweight tools to remain competitive in evolving search roles. Ryland M Bacorn from Boca De demonstrates how tool-building has…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Crystal ball: how do you see IDEs developing in the next 18 months?
IDEs are rapidly evolving with AI agents handling more coding tasks autonomously. Ryland M Bacorn from Boca De discusses how development environments are…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Working w/Embeddings & Building Your Own Code
55% of online content is now AI-generated, fundamentally changing enterprise SEO scale requirements. Ryland M Bacorn from Boca De demonstrates how embedding…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word that describes brand-led communities in an AI-first discovery era
Brand authenticity becomes more valuable as AI equalizes content creation tools across competitors. Jon Levesque, CEO of Seeq, argues that when AI can produce…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The choice to go full-time on your startup
Enterprise brands struggle to differentiate in an AI-saturated content landscape. Jon Levesque, CEO of Seeq, shares how authentic brand experiences create…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One community growth tactic that worked five years ago but would completely flop today
Community-driven growth strategies have fundamentally shifted in the post-pandemic era. Jon Levesque, CEO of Seeq, shares insights from building enterprise…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Experience Networks in the absence of search engine rankings
73% of consumers rely on peer recommendations when AI responses lack transparency. Jon Levesque, CEO of Seeq, has built experience networks that generate…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The biggest mistake in community building
Community-driven growth outperforms personality-based strategies by 3x in retention rates. Jon Levesque, CEO of Seeq, shares proven methodologies for building…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The End of the Directory Era
73% of travelers say influencer recommendations drive booking decisions, yet creators earn nothing from $3,000 vacations they inspire. Jon Levesque, founder…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Game plan for making sure your brand wins visibility across AI and agent search
Enterprise brands face visibility challenges as AI and agent-led search reshape discovery patterns. Killian Dunne from Telepathic brings proven expertise in…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word that sums up where AI search visibility is headed
AI search visibility faces unprecedented compression challenges. Killian Dunne, founder of Telepathic, explains how noise reduction in AI systems is forcing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How will discovery look in 18 months with agents as primary users?
AI agents will replace traditional research within 18 months. Killian Dunne from Telepathic explains how agentic browsers from OpenAI and Google will…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimizing for AI Agents over traditional methods?
AI agents will dominate web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, advocates for maintaining SEO fundamentals…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will a smaller handful of Brands dominate the AI Search era
AI agents will replace most web navigation within two years. Killian Dunne from Telepathic brings enterprise AI search expertise to discuss the strategic…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Who's Going to Dominate Search in the AI Era?
AI agents will replace most human web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, explains why traditional SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Integrating email marketing data into your search strategy
Email marketing data remains underutilized for search optimization despite proven performance correlations. Patrick McKenna from DMi Partners shares how…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Invest more in email automation or expanding affiliate programs?
Email marketing's connection to search performance faces unprecedented disruption as LLMs reshape user behavior. Patrick McKenna from DMi Partners discusses…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The evolving link between email marketing and search visibility
Email marketing drives 25% more organic traffic when properly integrated with SEO strategies. Patrick McKenna from DMi Partners shares insights from managing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Are AI-generated email subject lines a trend or trash?
Email marketing faces declining open rates as AI-generated subject lines flood inboxes. Patrick McKenna from DMi Partners advocates for AI-assisted email…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will email marketing will outperform paid search ROI over the next 12 months?
AI-powered email campaigns achieved 50% higher open rates in 2025. Patrick McKenna, CEO at DMI Partners with 22 years of digital marketing experience, reveals…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
AI-Powered Email Tactics for Smarter Engagement & Search Synergy
Email marketing drives 42% higher ROI than other digital channels, yet most campaigns underperform. Patrick McKenna from DMi Partners shares proven AI-enhanced…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What are the essential data points B to B players should be mindfull of?
B2B companies struggle to prove SEO ROI beyond basic traffic metrics. Lindsie Nelson, VP of SEO at Symphonic Digital, shares proven frameworks for measuring…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What's the most overrated SEO metric in 2025?
Enterprise SEO teams are overvaluing traffic metrics in 2025. Lindsie Nelson, VP of SEO at Symphonic Digital, explains why traditional traffic obsession misses…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Should you kill a blog because AI overviews is taking up the traffic?
80% of consumers now rely on zero-click results, reducing organic traffic by 25% despite maintained visibility. Lindsie Nelson, VP of SEO at Symphonic Digital…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Name one technology that has become useless for this AI era.
80% of consumers now rely on zero-click results, reducing organic web traffic by 15-25%. Lindsay Nelson, VP of SEO at Symphonic Digital, manages performance…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Forecasting Made Simple
80% of consumers now rely on zero-click results, reducing organic traffic by 15-25% even when visibility increases. Lindsie Nelson, VP of SEO at Symphonic…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Strategy for managing stakeholders with the shifts in the search industry
Enterprise SEO teams struggle to align stakeholders during AI-driven search transformation. AJ Ghergich from Botify shares proven frameworks for managing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word that defines the evolving connection between retail SEO teams and AI engineers
AI now represents a dominant customer consuming product content at enterprise scale. AJ Ghergich from Botify brings extensive experience helping major…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimizing product content specifically for AI summarization?
AI now processes 60% of search queries before users see results. AJ Ghergich from Botify brings enterprise-level insights from optimizing content for AI…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will traditional rank tracking become obsolete for retail brands within two years?
Traditional rank tracking lost reliability for retail brands on September 10th, 2024. AJ Ghergich from Botify, working with the world's largest box retailers…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How will retail search behaviors shift over the next 18 months?
AI shopping assistants will transform retail search within 18 months. AJ Ghergich from Botify, who advises enterprise leaders on search transformation…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How AI is becoming the new front door for retail
AI search referrals to US retail sites surged 1,300% during the 2024 holiday season. AJ Ghergich, Global VP at Botify, brings enterprise-level expertise in…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The game plan for eCommerce SEO
Enterprise eCommerce sites struggle with SEO governance implementation across multiple teams and technical systems. Petra Kis-Herczegh, freelance SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The state of enterprise SEO is _____ ?
Enterprise SEO governance frameworks require strategic balance between structure and flexibility. Petra Kis-Herczegh, freelance SEO consultant and creator of a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will the structure of enterprise SEO teams evolve?
Enterprise SEO teams face critical decisions about AI search integration. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Are SEO governance frameworks trash?
Enterprise SEO governance frameworks fail when imposed rigidly across organizations. Petra Kis-Herczegh, freelance SEO consultant and creator of a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Should SEO own AEO?
Enterprise organizations struggle with AI search ownership and team structure decisions. Petra Kis-Herczegh, freelance SEO consultant and creator of a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Unique Challenges of Enterprise SEO
Enterprise SEO complexity extends beyond scale to encompass technical infrastructure, stakeholder management, and organizational politics. Petra Kis-Herczegh…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to maintain visual integrity in an answer driven world
Answer Engine Optimization affects both brand building and demand generation simultaneously. Guy Yalif, VP of Growth at Webflow, has developed enterprise…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word for the current understanding of LLM discovery within enterprises?
88% of top sites lack proper schema markup for LLM discovery. Guy Yalif, Webflow's enterprise strategist, shares proven frameworks for organizations navigating…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How will organic strategies evolve over the next 18 months?
Content freshness drives 42% traffic lifts in AI-powered search. Guy Yalif, Webflow's growth leader, partnered with AirOps to 5x content refresh speed…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Should you optimize content for simple elements?
85% of OpenAI citations were updated in the last 10 months, making content freshness critical for AI optimization. Guy Yalif, Webflow's SEO leader, partnered…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will LLM based discovery replace traditional search results within 12 months?
LLM-based discovery won't replace traditional search within 12 months. Guy Yalif, Webflow's enterprise search strategist, argues that probabilistic and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Answer Engine Optimization (AEO) maturity
LLM-based discovery won't replace traditional search within 12 months. Guy Yalif, SEO leader at Webflow, shares insights on how probabilistic and deterministic…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to prioritize your SEO investment efforts
Enterprise brands struggle with limited SEO budgets amid AI-powered search transformation. Tom Mansell from Croud shares proven strategies for maximizing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The current state of where we compete is search
Enterprise search teams face unprecedented disruption as traditional SEO metrics lose relevance. Tom Mansell, search strategist at Croud, shares insights from…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google's evolving use of engagement metrics
Google's engagement metrics face disruption as AI-powered search reduces traditional click-through rates. Tom Mansell from Croud, a leading digital marketing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Is AI-generated meta description production at scale a trend or trash?
Google rewrites 70% of meta descriptions anyway, making AI-generated production at scale largely irrelevant. Tom Mansell from Croud, who manages enterprise SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Automated SEO reporting tools will replace human analysis within the next three years?
73% of SEO professionals believe automation will transform reporting within three years. Tom Mansell, SEO strategist at Croud, argues that while automated…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Automating SEO with Experimental Strategies That Drive Growth
More than 60% of SEO teams now integrate automation tools into workflows. Tom Mansell, VP of Organic Performance at Croud, shares how enterprise teams can…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Are content clusters built around entity relationships rather than keywords?
Enterprise brands face fragmented search behavior across multiple AI-powered platforms. Daniel Horowitz, SEO strategist at Informatica, explains how brands…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The current state of topical authority in a world of AI-generated content
AI-generated content has fundamentally shifted how brands must establish topical authority across multiple search platforms. Daniel Horowitz, SEO strategist at…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The evolution of engagement metrics over the next 18 months
Topical authority requires omnipresence across AI-powered search platforms. Daniel Horowitz, SEO leader at Informatica, explains how brands must establish…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Invest SEO resources building comprehensive content vs acquiring high-quality backlinks
Enterprise brands face a critical resource allocation decision between content development and link acquisition strategies. Daniel Horowitz, SEO leader at…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will internal linking continue to be a core pillar in building topical authority?
Topical authority requires omnipresence across evolving search platforms beyond traditional Google dominance. Daniel Horowitz, SEO strategist at Informatica…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Mastering AI Search with Topical Authority and Links
AI-generated content is flooding search results, making topical authority more critical than ever. Daniel Horowitz, SEO strategist at Informatica, shares how…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Key skill sets and roles to build your SEO team from the ground up
Enterprise SEO teams struggle with proper crawler management protocols. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, clarifies…