Shows / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
LLM.txt files — trend or trash?
Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search engine…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Technical SEO infrastructure vs human-crafted content quality with limited resources
Enterprise SEO teams waste resources on ineffective LLM.txt files instead of proven protocols. Duane Forrester, former Bing search engineer and founder of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How will machine trust signals evolve for content creators next year?
LLM.txt files offer no actual SEO value for content creators. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, explains why these…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Does retrieval-based search make traditional keyword research obsolete?
Retrieval-based search is transforming how SEO professionals approach keyword strategy. Duane Forrester, former Bing Senior Product Manager and founder of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Machine trust and retrieval-based search transformation
Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search engine…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Game plan for convincing technical leadership to invest more in customer data integrations
Customer data integration challenges cost enterprises millions in missed revenue opportunities annually. Eddie Patzsch, marketing strategist at Optimove…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word that describes the relationship between customer data and marketing campaign success
Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how leading…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Invest in better data integration vs advanced content personalization
Marketing teams waste 73% of their budget on misdirected campaigns. Eddie Patzsch, marketing strategist at Optimove, explains why data integration outperforms…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One major shift in data-driven marketing campaigns in five years
Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduces…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will first-party customer data become the most valuable marketing asset by 2025?
Zero-party customer data collection remains critically underutilized across enterprise marketing teams. Eddie Patzsch, marketing strategist at Optimove…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Building marketing campaigns from customer relationship data
93% of marketers believe first-party data is more critical than ever for organizations. Eddie Patzsch, VP of Revenue at Optimove, has transformed relationship…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Game plan for balancing AEO, SEO, and GEO in your 2026 strategy
84% of search queries now trigger AI-powered results, fundamentally reshaping optimization strategies. Aimee Jurenka from seo SUSTAINABLE shares her proven…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word that describes the current state of SEO integration
SEO professionals face unprecedented change as AI transforms search discovery. Aimee Jurenka from SEO Sustainable brings enterprise-level expertise in…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Focusing on optimizing for voice search vs visual search if you have limited resources
Voice search adoption accelerates among blue-collar demographics who prefer speaking over typing. Aimee Jurenka from seo SUSTAINABLE shares insights on…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The evolving relationship between AEO and traditional SEO
AI search adoption is accelerating faster than traditional SEO adaptation rates. Aimee Jurenka from SEO Sustainable has been tracking AI search evolution since…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
AI Mode will eventually replace traditional search as the primary search experience?
Google's AI mode is positioned to replace traditional search entirely. Aimee Jurenka from SEO Sustainable brings enterprise SEO expertise and direct insights…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The AEO, SEO & GEO Debate
Zero-click searches now dominate 65% of Google queries globally. Aimee Jurenka, SEO strategist at SEO Sustainable, has developed specialized tracking systems…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Integration of SEO and CRO departments into a single "search experience" team
In a world of AI search experiences, will impressions rise while clicks remain flat? Shaun Hinklein from Apollo.io challenges this assumption, arguing that…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Game plan for balancing automated content creation with maintaining E-E-A-T signals
Balancing AI content with E-E-A-T signals requires strategic planning. Shaun Hinklein from Apollo.io shares his hybrid approach that prioritizes expertise and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Invest more resources in optimizing for traditional search or non search channels to show up in AI?
In the AI era, SEOs face a critical resource allocation question. Shaun Hinklein of Apollo.io makes a compelling case for prioritizing traditional search…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The evolving relationship between SEO and B2B
In this episode, Shaun Hinklein of Apollo.io examines the evolving relationship between SEO and B2B marketing. He predicts that as AI adoption reaches…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
AI-generated content will become indistinguishable from human content in search results?
Will AI content become indistinguishable from human content in search results? Shaun Hinklein from Apollo.io delivers a definitive "sell" on this controversial…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The fusion of SEO & CRO with AI/LLMs
SEO and CRO strategies require AI integration for maximum impact. Shaun Hinklein, Head of SEO at Apollo.io, shares how data-driven content can create superior…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Your publisher's plan for visibility with direct AI answers?
Kevin Indig is an independent advisor to some of the fastest-growing companies in the world, helping them accelerate growth through SEO and product strategy…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Describe current SEO in the age of LLMs
SEO professionals are feeling stuck in the age of LLMs. Kevin Indig, growth advisor and author of the Growth Memo newsletter, examines the industry's paralysis…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Measuring for AI Overviews/Mode vs maintaining traditional organic rankings
SEO metrics face a critical shift with AI search features. Kevin Indig, growth advisor and former Shopify SEO Director, explains why measuring AI overviews and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How will SEO's relationship with content evolve in 18 months?
How will SEO's relationship with content evolve in the near future? Kevin Indig, growth advisor and former SEO leader at multiple companies, examines the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will AI Overviews replace featured snippets by late 2025?
AI Overviews are poised to replace featured snippets. Kevin Indig, growth advisor and former Director of SEO at Shopify, weighs in on this significant search…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO, Google AIOs & LLMs
Google's AI mode is transforming search visibility overnight. Kevin Indig, independent advisor, shares strategic approaches for adapting to AI-generated search…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Game plan for balancing journalistic quality with search performance
Balancing journalistic quality with search performance is a critical SEO challenge. Dina Rickman from GoFundMe shares her expertise on creating content that…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimizing for search visibility vs reader engagement
Search visibility versus reader engagement presents a false dichotomy. Dina Rickman, from GoFundMe, explains why reader engagement ultimately drives…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word that describes the relationship between journalistic integrity and SEO success today
Journalistic integrity and SEO success share a symbiotic relationship. Dina Rickman from GoFundMe explains how quality content must deliver on the promise of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Is using clickbait ever going to die off?
Is clickbait truly harmful or just misunderstood? Dina Rickman from GoFundMe reframes the clickbait debate by distinguishing between compelling headlines and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How many journalism principles that apply to SEO can you name in 30 seconds?
In this lightning round episode, Dina Rickman of GoFundMe demonstrates how journalism principles directly apply to SEO strategy. She highlights the critical…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Applying Journalistic Thinking & Principles to SEO
In today's content-saturated landscape, SEO needs journalistic principles. Dina Rickman, Senior Director at GoFundMe, shares how her background in journalism…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Seeing a drastic decrease in clicks but not impressions?
Clicks dropping while impressions remain stable? SEO Director Donna Donahue from Antylia Scientific shares her current approach to this exact challenge. She…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Google's AI-powered search results will evolve over the next 12 months
Google's AI search results threaten organic traffic. Donna Donahue, SEO leader at Antylia Scientific, forecasts the evolution of zero-click environments over…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word that describes the current state of E-E-A-T in AI Search
E-E-A-T signals in AI search have become increasingly messy and unclear. Donna Donahue from Antylia Scientific shares how her quasi-YMYL company navigates…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Is optimizing content specifically for AIO a trend or trash?
AI overviews are reshaping SEO strategy. Donna Donahue from Antylia Scientific examines the trend of optimizing content specifically for AI-generated search…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will page speed be less important in AI Search?
Will page speed matter in AI search? Donna Donahue from Antylia Scientific examines the evolving relationship between page speed and AI-driven search results…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to Demonstrate the ROI of SEO
Demonstrating SEO ROI remains a persistent challenge for search professionals. Donna Donahue, SEO Manager at Antylia Scientific, shares her approach to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Game plan for navigating Google's helpful content updates
Google's helpful content updates require a strategic response. Zak Ali, from Finder, shares his approach to realigning organizations around search priorities…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Long-form financial guides or interactive calculators?
Long-form guides or interactive calculators? Zak Ali from Finder weighs in on resource allocation for personal finance sites. Interactive calculators emerge as…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How will AI search impact the personal finance vertical over the next 18 months?
AI search is transforming the personal finance vertical. Zak Ali from Finder explains how the landscape will shift in the next 18 months, with major finance…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will financial literacy content outperform comparison pages in 2025?
Will financial literacy content outperform comparison pages in 2025? Zak Ali from Finder weighs in on the future of content strategy for financial services…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimizing financial content with SEO
Financial SEO requires specialized knowledge in a highly competitive space. Zak Ali, US General Manager at Finder, shares how smaller publishers can compete…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
In the age of AI will localized content still hold the same value and weight?
Will AI diminish the value of localized content? Sebastien Edgar of SEOSeb & Previsible examines why localization remains crucial despite AI advancements. He…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will search engines eventually eliminate the need for hreflang tags?
Will search engines eventually eliminate hreflang tags? Sebastien Edgar of SEOSeb & Previsible examines the future of international SEO signals. Despite…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Game plan for launching in five new international markets with limited resources
Sebastein discusses Game plan for launching in five new international markets with limited resources See Privacy Policy at https://art19.com/privacy and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word that describes the current state of global SEO
Global SEO is increasingly fragmented across platforms and user behaviors. Sebastien Edgar, founder of SEOSeb and Previsible, explains how search…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Using AI to auto-generate multilingual content variations
Multilingual content generation with AI requires human oversight. Sebastien Edgar, SEO expert from SEOSeb & Previsible, examines the limitations of fully…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Advanced Global SEO Strategies
Global SEO requires unique market-specific approaches. Sebastien Edgar, SEO consultant at SEOSeb and expert at Previsible, shares his international expansion…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Consolidation of Search
The SEO industry is undergoing a seismic shift — from rising M&A activity to the growing dominance of AI in search. In this episode, Jordan Koene, SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to maintain brand visibility when users can't see search results
Brand visibility faces new challenges in AI-driven search environments. Jason Lax, SEO Director at SAP, shares practical approaches for maintaining visibility…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimizing for Google's traditional search results vs emerging platforms
Traditional search vs. emerging AI platforms: which deserves focus? Jason Lax from SAP makes the case for prioritizing emerging technologies over legacy…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How will consumer behavior evolve in the next 12 months?
Consumer behavior is rapidly evolving with AI tools. Jason Lax from SAP examines how search patterns are shifting from traditional queries to more efficient…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Should you build separate teams for traditional vs AI search?
Should you separate traditional and AI search teams? Jason Lax from SAP weighs in on this emerging organizational question facing SEO departments. He suggests…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will Structured Data Continue To Increase In Importance?
Structured data's role in search continues to evolve rapidly. Jason Lax from SAP examines whether structured metadata will become more critical as search…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Adaptive SEO for a Screenless, Off-Site Search Future
In a screenless search future, SEO strategies must adapt. Jason Lax, Technical SEO Expert at SAP, shares enterprise-level approaches for navigating rapid…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Is optimizing content specifically for AI summarization a legitimate strategy?
Is optimizing for AI summarization a legitimate SEO strategy? Tyler Einberger from Momentic weighs in on the evolving landscape of content creation for AI…