Shows / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word to describe the competition between Google and OpenAI
In this episode, Tyler Einberger of Momentic examines the misleading nature of the Google-OpenAI competition. He reveals how Google maintains distribution…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimize for AI or Traditional Search?
The AI vs. traditional search optimization debate isn't as binary as it seems. Tyler Einberger from Momentic explains why fundamental SEO principles work…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How do you see zero-click searches evolving with AIO and LLM on rise?
Zero-click searches are evolving rapidly with AI and LLMs. Tyler Einberger from Momentic explains how this trend is already impacting SEO measurement and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
ClickStream data will be the most helpful search data moving forward?
Is clickstream data the future of search intelligence? Tyler Einberger from Momentic challenges this assumption, arguing that clickstream's 10-30% accuracy…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO, GenAI/LLMs As Search, Lack Of Performance Data For SEO Professionals
SEO faces disruption from generative AI and LLMs as search alternatives. Tyler Einberger, Co-founder and Head of Growth at Momentic, shares clickstream data…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Investing in comprehensive data clean up vs AI content expansion for AI rankings
When resources are limited, SEO teams face tough investment choices. Martha van Berkel, CEO of Schema App, advocates prioritizing comprehensive data cleanup…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word that describes the current state of search in the GenAI era
In the GenAI era, search is "behind" according to industry experts. Martha van Berkel, CEO of Schema App, explains why most SEOs remain too tactical rather…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why LLMs Fail (and why AI alignment is needed)
LLMs fail because they're prediction machines, not fact machines. Michelle Robbins, Manager of Strategic Initiatives and Intelligence at LinkedIn, explains why…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The New Sp[AI]ce Race
The AI race is transforming search engine strategies. Michelle Robbins, Manager of Strategic Initiatives and Intelligence at LinkedIn, shares insights from her…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will using AI to automatically generate schema markup at scale be a trend or trash?
Is AI-generated schema markup at scale effective? Martha van Berkel, CEO of Schema App, explains why automated schema generation falls short of understanding…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How will the relationship between structured data and generative AI evolve over the next 18 months?
Structured data's role in AI is rapidly evolving. Martha van Berkel, CEO of Schema App, examines how structured data will become a critical data feed for large…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Structured data will become mandatory for ranking in AI-generated search results by 2025?
Structured data may soon become mandatory for AI search rankings. Martha van Berkel, CEO of Schema App, shares her expert perspective on why search engines…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How GenAI uses structured data
Structured data is critical for AI-powered search success. Martha van Berkel, CEO of Schema App, explains how to optimize content for generative AI…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 areas SEO should focus on to stay relevant
SEO professionals face a rapidly evolving landscape with AI integration. Dale Bertrand, President of Fire&Spark, shares strategic insights for maintaining…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word that describes the current state of AI search integration into SEO strategies
The future of SEO requires exploration amid AI integration. Dale Bertrand, President of Fire&Spark, shares how SEO professionals must upgrade their skill sets…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Investing more resources in educating LLMs about your brand vs optimizing for traditional search signals
Traditional SEO signals vs. LLM optimization presents a false choice. Dale Bertrand of Fire&Spark explains why relevance remains the fundamental target…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The evolving relationship between content creators and AI tools
AI is transforming content creation roles and requirements. Dale Bertrand, President of Fire&Spark, explains how AI tools are democratizing content production…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will optimizing content specifically for AI search become more important than traditional search optimization this year??
Will AI search optimization overtake traditional SEO? Dale Bertrand, President of Fire&Spark, challenges this notion with a customer-first approach to content…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Educating LLMs & Optimizing Content for AI Search
In AI search, traditional SEO tactics are no longer sufficient. Dale Bertrand, President of Fire&Spark, explains how SEO professionals must shift from…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Investing in AI content generation tools vs human editorial resources on a limited SEO budget
When SEO budgets are tight, resource allocation becomes critical. Jade Pruett, founder of Hello SEO, shares insights on balancing investments between AI…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What's your game plan for balancing AI efficiency with maintaining E-E-A-T signals?
AI search evolution demands new tracking and research tools. Jade Pruett, founder of Hello SEO, predicts increased AI adaptation and specialized tools emerging…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Is using AI to automatically generate meta descriptions for every page on your website a trend or trash?
Is using AI to generate meta descriptions at scale effective? Jade Pruett, founder of Hello SEO, weighs in on this emerging practice. She recommends providing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How will Google's approach to evaluating AI content evolve over the next 18 months?
Enterprise SEO leaders face mounting pressure to develop AI search strategies. Jade Pruett, founder of Hello SEO, shares her approach for navigating this…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will AI-generated content be indistinguishable from human content in search rankings by 2025?
Schema markup is gaining importance for search visibility. Jade Pruett, founder of Hello SEO, explains why structured data provides critical advantages in an…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to (and not to) use AI in your SEO
AI is transforming SEO—for better or worse. Jade Pruett, CEO of Hello SEO, shares her optimistic perspective on navigating this evolution. She explains how AI…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Backlinking will have a resurgence with AI search?
Is backlinking still relevant in AI search? Travis Tallent from Brainlabs discusses the evolving role of link building in modern SEO. He explains why brand…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to win buy-in from upper management in your first 90 days
Winning executive buy-in as a new SEO director is challenging. Travis Tallent, SEO expert from Brainlabs, shares his strategic approach for the critical first…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The big three KPIs all SEO teams should report on
Reporting the right SEO metrics to executives is crucial. Travis Tallent, Director at Brainlabs, shares the three essential KPIs every SEO team should track…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Should SEO teams embrace CRO as a core part of our work?
Should SEO teams embrace CRO as part of their core function? Travis Tallent from Brainlabs makes the case for fully integrating conversion rate optimization…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word for the fundamental shift in search over the next 12 months
AI is fundamentally simplifying how people search online. Travis Tallent from Brainlabs shares his expert perspective on the transformative impact of AI on…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How AI is transforming search
Reframing SEO as a business revenue driver remains a major challenge. Travis Tallent, Managing Director at Brainlabs and specialist in integrated SEO strategy…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to maintain traffic when AI summaries answer user queries directly in search results
AI summaries threaten organic traffic in search results. Mike Walrath, CEO of Yext, explains why brands should focus on maintaining awareness rather than…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Is The Concept Of "Zero-Click Search" Going To Evolve Into Traffic Driving Opportunities?
Zero-click search presents both challenges and opportunities for SEO professionals. Mike Walrath from Yext explores how these seemingly traffic-less…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Will The Relationship Between Ecommerce And Search Engines Evolve Over The Next 12 Months?
In e-commerce search, AI is reshaping the shopping experience. Mike Walrath, CEO of Yext, predicts the emergence of single-click shopping experiences through…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimize For Google's AI Overviews Vs Focus On Other Search Environments?
In this episode, Mike Walrath of Yext tackles the strategic dilemma of optimizing for Google AI Overviews versus alternative search environments. He argues…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will AI-Generated Search Results Materially Change Local Search This Year?
AI is rapidly transforming local search results. Mike Walrath, CEO of Yext, explains how AI assistants now provide direct answers to local queries instead of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
AI-Powered Search: Disruptive Risk or Strategic Advantage?
AI is reshaping search discoverability and business visibility. Mike Walrath, CEO of Yext, explains how Google's monetization model faces disruption from…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What Other Marketing Channel Will Have The Most Overlap With SEO In 12 Months?
In this episode, Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, predicts which marketing channels will most overlap with SEO in the coming year…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Youtube SEO Is SEO 5 Years Ago?
Is YouTube SEO just like traditional SEO from five years ago? Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, debunks this oversimplification…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Top Pick For Internal Team To Partner With?
In the quest for effective SEO partnerships, data teams emerge as the critical ally. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, explains why…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What’s Your First Step To Partner With CRM?
Partnering with CRM teams requires strategic alignment. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, shares his approach to cross-functional…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Is Paid Search Is The Most Important Marketing Channel To Partner With For SEO?
In this episode, Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, challenges the notion that paid search should be SEO's primary partner channel…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How To Create A Holistic "Land And Expand" SEO Strategy
Marketing channels often operate in silos, limiting SEO success. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, shares his cross-channel…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will AI Systems Be Able To Fully Diagnose Traffic Drops And Identify Fundamental Issues?
Can AI fully diagnose SEO traffic drops? Sam Torres from Gray Dot Co examines the limitations of AI in technical SEO diagnostics. She explains why AI can…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Game Plan To Fix A 40% Traffic Drop Following A Core Algorithm Update
When a core algorithm update causes a 40% traffic drop, swift action is required. Sam Torres from Gray Dot Co shares her approach to diagnosing content quality…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
More Sudden Traffic Drops Caused By Technical Issues Or Content-Related Problems?
When do traffic drops signal technical issues versus content problems? Sam Torres from Gray Dot Co examines the distinct patterns behind sudden versus gradual…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Are We Moving To A Constant State Of Change Search?
Google's algorithm update patterns are evolving rapidly. Sam Torres, SEO expert from Gray Dot Co, examines whether distinguishable core updates will continue…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will There Will Be More Official Core Updates In 2025 Than Any Other Year?
Core updates are becoming more frequent in Google's algorithm ecosystem. Sam Torres from Gray Dot Co predicts 2025 will see more official core updates than any…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How To Approach Traffic Drops
Traffic drops require a systematic diagnostic approach. Sam Torres, Chief Digital Officer at Gray Dot Co, shares her framework for identifying the true source…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Bridging the gap between humanity & AI
Anders Indset discusses the evolving relationship between humanity and AI, emphasizing the need for caution as AI advances towards superintelligence. He…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What leaders can learn from the Norwegian success mentality
Anders Indset, a world-renowned philosopher and keynote speaker, discusses his journey from SEO to business philosophy, emphasizing the importance of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Improving A Headless CMS
Jonathan Ames, Director of Marketing at ButterCMS, discusses the intricacies of improving a headless CMS. He delves into how enhancing flexibility and user…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Impact Of A CMS On SEO
Director of Marketing from ButterCMS, Jonathan Ames, discusses the impact of a CMS on SEO. In this episode, Jonathan shares his perspectives on: how CMS choice…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Game Plan For Maintaining Visibility With AI-Powered Shopping Assistants
As AI shopping assistants reshape e-commerce visibility, SEO leaders need a gameplan. Chris Andrew, co-founder and CEO of Scrunch AI, shares tactical…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Is Optimizing Content Specifically For AI Retrieval A Trend Or Trash?
As AI search evolves, SEO professionals face new optimization challenges. Chris Andrew, CEO of Scrunch AI, explains why optimizing for AI retrieval is a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimizing For Traditional Search Engines Vs AI Platforms
SEO professionals face a strategic dilemma between traditional search and AI platforms. Chris Andrew, Co-founder and CEO of Scrunch AI, explains why optimizing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will Traditional Keyword Research Become Obsolete In An AI Search World?
Keyword research faces significant evolution in the AI search era. Chris Andrew, co-founder and CEO of Scrunch AI, explains how traditional keyword targeting…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How AI Search Tools Will Evolve To Handle Complex Queries
AI search tools are evolving to handle increasingly complex queries. Chris Andrew, co-founder and CEO of Scrunch AI, explains how deep research functions are…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How To Win Customers In An AI Search-Driven World
AI search is transforming how consumers discover products and services. Chris Andrew, CEO of Scrunch AI, explains how businesses can optimize for AI-powered…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Jobs Week - SEO Salaries
Nick LeRoy, SEO Consultant at Nick LeRoy Consulting LLC, discusses the trends and insights in SEO salaries during SEO Jobs Week. In this episode, Nick shares…