Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Backlinking will have a resurgence with AI search?
Is backlinking still relevant in AI search? Travis Tallent from Brainlabs discusses the evolving role of link building in modern SEO. He explains why brand mentions may become more valuable than traditional backlinks as AI technology improves at understanding context and sentiment. Tallent advocates for digital PR strategies that focus on meaningful brand references rather than simply accumulating links. Show Notes
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