Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How will consumer behavior evolve in the next 12 months?
Consumer behavior is rapidly evolving with AI tools. Jason Lax from SAP examines how search patterns are shifting from traditional queries to more efficient AI-assisted interactions. He explores the "search less, do more" paradigm where users leverage new technologies to increase productivity, while also addressing the implications of zero-click search results and how technology reciprocally shapes user behavior.
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The skinny
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