Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The policy that we really want to see
53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from developing relevance engineering frameworks that help brands navigate AI-driven search transformation. The discussion covers iPullRank's five-pillar relevance engineering model (AI information retrieval, content strategy, digital PR, user experience, and discoverability), three-tier measurement approach for AI search performance, and strategic frameworks for balancing…
The skinny
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