Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The impact of AI Search on search behavior
53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from analyzing clickstream data and developing relevance engineering frameworks for Fortune 500 clients. The discussion covers iPullRank's three-tier measurement approach (input metrics, channel metrics, performance metrics), the five-pillar relevance engineering framework for AI search optimization, and strategic audience segmentation techniques for navigating personalized…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.