How LLMs Are Rewriting the B2B Discovery Journey

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Mar 17, 2026 · 57m

Nearly nine in ten B2B buyers have adopted generative AI across their buying process. Jeff Reine, co-founder at Everything Machines, brings two decades of enterprise marketing experience and has built Everything Cache, a brand-side infrastructure that makes websites readable for LLM crawlers without rebuilding human-facing sites. He breaks down the shift from search-and-discover to ask-and-answer behavior, explains why measurement alone isn't sufficient for AI-first discovery, and details the infrastructure framework needed when your first audience isn't human anymore.

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