Shows / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Holiday Algo Update Alert -- Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Google has been on a roll in 2022 with various iterations of its…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What Google Engineers Don't Want You to Know About Rankings -- Dmitrii Kustov // Regex SEO
Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. Google's search ranking algorithms have evolved significantly in recent years, with a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimizing for Humans vs Search Engines -- Dmitrii Kustov // Regex SEO
Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. At its core, search engine optimization is about optimizing a website to rank well in…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Providing High Quality SEO at Scale -- Michael Ramirez // evisio LLC
Michael Ramirez, Founder of Evisio LLC, looks into managing SEO clients. While we all know that SEO is important for any business with a website, younger…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Acquiring New SEO Clients -- Michael Ramirez // evisio LLC
Michael Ramirez, Founder of Evisio LLC, looks into managing SEO clients. Acquiring new SEO clients can be a challenge for many businesses. But, Michael Ramirez…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Purpose-Driven SEO -- Dale Bertrand // Fire&Spark
Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. Securing a spot at the top of the search results isn’t…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Ecomm SEO Beyond Core Web Vital -- Dale Bertrand // Fire&Spark
Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. When people start doing SEO and optimizing product…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google AI Changes for SEO -- Dale Bertrand // Fire&Spark
Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. Google’s algorithm has become alarmingly astute at…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Improving SEO with Personal Branding -- Eric Ritter // Digital Neighbor
Eric Ritter, CEO and Founder of Digital Neighbor, talks about social media, personal branding, and SEO. When you’re looking for ways to scale and grow your…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Social Media is the New Search Engine -- Eric Ritter // Digital Neighbor
Eric Ritter, CEO and Founder of Digital Neighbor, talks about social media, personal branding, and SEO. While your website still remains the hub you should be…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Deal & Revenue Driving Content -- Steffen Hdebrandt // Dreamdata.io
Steffen Hederbrandt, CMO and Co-Founder of Dreamdata.io, talks about content and revenue drivers in B2B businesses. When it comes to connecting deals and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Content as a Revenue Driver -- Steffen Hdebrandt // Dreamdata.io
Steffen Hederbrandt, CMO and Co-Founder of Dreamdata.io, talks about content and revenue drivers in B2B businesses. In B2B marketing, the buyer journey isn't…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why 1% of Domains Own 99% Market Share -- Tom Wells // Wells & Harris
Tom Wells, Co-Founder of Wells & Harris, talks about the changes and power of SEO data. Many early-stage startups make the mistake of focusing solely on…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Spend Allocation to Own Your Niche -- Tom Wells // Wells & Harris
Tom Wells, Co-Founder of Wells & Harris, talks about the changes and power of SEO data. SEO is often undervalued in comparison to paid search even though the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
November SEO Winners & Losers -- Tyson Stockton // Previsible
Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in November. Black…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Entity SEO -- Erin Sparks // Site Strategics
Erin Sparks, host of EDGE of the Web podcast and President of Site Strategics, talks about podcasting SEO and content marketing. Google's intent has always…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Omni-Channel Assets that Educate Google -- Erin Sparks // Site Strategics
Erin Sparks, host of EDGE of the Web podcast and President of Site Strategics, talks about podcasting SEO and content marketing. We’re seeing the beginning of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Merging Social & SEO -- Austin Armstrong // Socialty Pro
Austin Armstrong, Co-Founder & CEO of Sociality Pro, discusses social media's relationship with search. When you’re looking for organic, fast and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
TikTok for SEO -- Austin Armstrong // Socialty Pro
Austin Armstrong, Co-Founder & CEO of Sociality Pro, discusses social media's relationship with search. The difference between TikTok and social media…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Verticalizing keywords Across Industries -- Steve Toth // SEO Notebook
Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about keyword verticalization. There are many different ways that people search for keywords and you…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Working with the Google Search Console API & Python -- Steve Toth // SEO Notebook
Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about Google Search Console API and Python. While Google Search Console is an invaluable tool for…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Enterprise SEO Varies by Industry -- Ryland Bacorn // Realtor.com
Ryland Bacorn, Principal Product Manager of SEO at Realtor.com, discusses enterprise SEO. Traditionally, most SEO teams operated within marketing teams, and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
CWVs is Actually Performance -- Ryland Bacorn // Realtor.com
Ryland Bacorn, Principal Product Manager of SEO at Realtor.com, discusses Core Web Vitals and performance. When you’ve optimized for Core Web Vitals, you’re…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Earning Quality Backlinks -- Farzad Rashidi // Respona
Farzad Rashidi, Lead innovator and Co-Founder at Respona, talks about connecting your content and linking strategies. As far as Google’s ranking factors go…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Where eCommerce SEO is Going -- Kevin Indig // Growth Advisor
Kevin Indig, Growth Advisor at Kevin_Indig.com, discusses SEO strategy, tactics, and eCommerce SEO. As Amazon continues to excel in the eCommerce and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Strategy vs. SEO Tactics -- Kevin Indig // Growth Advisor
Kevin Indig, Growth Advisor at Kevin_Indig.com, discusses SEO strategy, tactics, and eCommerce SEO. Many SEOs and agencies are often limited by their lack of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Content Optimization with Knowledge Graphs -- Beatrice Gamba // WordLift
Beatrice Gamba, Senior SEO Strategist at WordLift, discusses the knowledge graph. The knowledge graph is Google’s semantic database of the world, cataloging…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Knowledge Graph SEO -- Beatrice Gamba // WordLift
Beatrice Gamba, Senior SEO Strategist at WordLift, discusses the Knowledge Graph. The Knowledge Graph is a powerful tool for search engine optimization and can…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Future of SEO AI -- Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. When many think of artificial intelligence, they tend to think of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SPAM, SPAM, SPAM -- Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Google rolled out another update in October 2022 and it seems to be a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Google's Q3 Earnings Stunk -- Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Facebook, Snapchat, Twitter, etc have been struggling with revenue and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
October SEO Losers: Sears, Websters, Linkedin -- Tyson Stockton // Previsible
Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in October. Google’s…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
October SEO Winners Twitter, Tiktok, Meta, -- Tyson Stockton // Previsible
Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in October. After Elon…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Creating Better Experience Forecast Content For Users -- Dan Taylor // SALT.agency
Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Content should enable consumers to better forecast their own experience…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Edge SEO and Utilizing CDNs -- Dan Taylor // SALT.agency
Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Large businesses, in operation for a number of years, in the offline…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Debugging Complex Canonical Issues -- Dan Taylor // SALT.agency
Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Optimizing your website to rank internationally is an entirely different…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Matching Pinterest & SEO strategy -- Lindsay Shearer // BrandRanx Media
Lindsay Shearer, CEO of Pins 4 Profit, talks about social media and its impact on SEO. Come next year, the cookieless era will take full effect and advertisers…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Is Pinterest SEO a thing? -- Lindsay Shearer // BrandRanx Media
Lindsay Shearer, CEO of Pins 4 Profit, talks about social media and its impact on SEO. When thinking about search engines, Google or Bing probably come to mind…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Testing Tools -- Will Critchlow // SearchPilot
Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. Paid search teams are accustomed to receiving six-figure annual budgets, while SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Learning from Negative Tests -- Will Critchlow // SearchPilot
Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. It’s easy for experienced SEOs to default to SEO best practices and recommend…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Testing Cadence & Objectives -- Will Critchlow // SearchPilot
Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. SEO is an ever-evolving field as Google’s algorithm and your competitors will…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Moneyball -- Will Critchlow // SearchPilot
Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. We’re living in the age of access to the enormous amount of statistical data that…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Testing 101 -- Will Critchlow // SearchPilot
Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. With AdWords and conversion rate tests, you can test two different landing pages by…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
City Specific Pages -- Karl Kleinschmidt // Local SEO Guide
Karl Kleinschmidt, VP of SEO Strategy at Local SEO Guide, talks about local SEO. City pages are a great way to showcase your products and services to a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Local vs National Intent -- Karl Kleinschmidt // Local SEO Guide
Karl Kleinschmidt, VP of SEO Strategy at Local SEO Guide, talks about local SEO. While a national SEO strategy can be beneficial for businesses that sell…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Managing a Global SEO Team Technology Innovation in SEO -- Adrien Menard // Botify
Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Whether we’re talking about local or global SEO teams, the biggest…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Technology Innovation in SEO -- Adrien Menard // Botify
Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Though the value of SEO has been underestimated for a very long…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Emerging Trends in SEO Technology Innovation in SEO -- Adrien Menard // Botify
Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. SEO is now seen as a performance marketing channel and this has led…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Semantic Search's impact on SEO -- Kathy Brown // Searchmetrics
Kathy Brown, SEO consultant at Searchmetrics joins Ben to talk about the impact of semantic search on SEO. What is semantic search? And why is Google investing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Using SEO & PPC to Double Sales -- Jason Jackson // Get Found
Jason Jackson, Co-Founder of Get Found, discusses SEO development and learning within the agency context. As an SEO agency, you’re going to get clients who may…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to Capitalize on Gaps in Your Market -- Jason Jackson // Get Found
Jason Jackson, Co-Founder of Get Found, discusses SEO development and learning within the agency context. Becoming a good digital marketer and honing your SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Getting Buy-In for Your SEO Projects -- Tom Critchlow // SEO MBA
Tom Critchlow, Founder of SEO MBA, discusses how to present SEO to your CEO. SEO is not a standalone activity and buy-in for our SEO initiatives needs to come…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Present SEO to Your CEO -- Tom Critchlow // SEO MBA
Tom Critchlow, Founder of SEO MBA, discusses how to present SEO to your CEO. As SEOs, we have a tendency to obsess over the technical and complicated nature of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Executing your SEO Strategies -- Brandon Schakola //Overstock
Brandon Schakola, Sr. Director of SEO at Overstock, discusses SEO strategy. SEO is not a standalone activity and buy-in is required from several teams to get…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Building an SEO Strategy -- Brandon Schakola //Overstock
Brandon Schakola, Sr. Director of SEO at Overstock, discusses SEO strategy. It takes time, effort and knowledge to create a winning SEO strategy that will get…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Strategy Groundwork -- Brandon Schakola //Overstock
Brandon Schakola, Sr. Director of SEO at Overstock, discusses SEO strategy. If you want to get the most out of your SEO strategy, you need to build a strong…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Structured Data Industry Trends -- Martha van Berkel // Schema App
Martha Van Berkel, CEO of Schema App, discusses managing structured data. When it comes to SEO, there are so many results that can be vague and do not paint a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Managing Structured Data like a Finance Portfolio -- Martha van Berkel // Schema App
Martha Van Berkel, CEO of Schema App, discusses managing structured data. In 2020, Google released a number of new types of rich results. And, since then…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Evolution of Featured Snippets -- Mordy Oberstein // Wix
Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. In general, consumers do not seem to trust Google and other…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google MUM & the Future of Search -- Mordy Oberstein // Wix
Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. The average Google user has come to expect a SERP that looks…