Shows / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Are Google Results Getting Worse? -- Mordy Oberstein // Wix
Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. Google’s search results have come a long way since 2016…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
September Winners & Losers -- Tyson Stockton // previsible.io
Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in September. Summer is…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Identifying and Resolving Major SEO Opportunities -- David Bell // Previsible
David Bell, Co-Founder and Consulting Partner at PreVisible, talks about operational SEO. When you start out doing SEO for a smaller website, you’re…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Mastering Youtube SEO -- Brett Lane // SEO Outsourcing, Inc.
Brett Lane, CEO of SEO Outsourcing Inc., talks about mastering search algorithms. Similar to any other algorithm, Youtube looks at certain factors to determine…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Local SEO Tactics for Google's Three Pack -- Brett Lane // SEO Outsourcing, Inc.
Brett Lane, CEO of SEO Outsourcing Inc., talks about mastering search algorithms. When it comes to mastering local SEO, it’s critical to demonstrate to Google…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Problems Scaling Through Link Building -- Victor Karpenko // SeoProfy
Victor Karpenko, CEO of SEOProfy, discusses SEO decision-making. When it comes to boosting your link-building strategies, there are several avenues you can…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Team Management & Learning Management -- Victor Karpenko // SeoProfy
Victor Karpenko, CEO of SEOProfy, discusses SEO decision-making. SEOProfy has spent years developing a learning management catalog to educate team members on…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Making Important SEO Decisions Fast -- Victor Karpenko // SeoProfy
Victor Karpenko, CEO of SEOProfy, discusses SEO decision-making. When we talk about speed and SEO, we're usually referring to getting your pages to load…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Google Pays Apple $1B / yr -- Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. It is in the best interest of the government and the legal system in the US to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google's Core Update, Again? -- Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. While Google’s helpful content update did not have the devastating outcome that was…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
An Update on the Helpful Content Update -- Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. We're just about three weeks into the rollout of Google’s helpful content update, and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
AI's Influence on Content Creation & Optimization -- Jeff Coyle // MarketMuse
Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads, using AI. Businesses put themselves at a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to Use Search for Lead Generation -- Jeff Coyle // MarketMuse
Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads. Companies driving leads from search build engaging…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google's New Ad Unit -- Jordan Koene // Previsible.io
Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. In this time of economic downturn, larger businesses have started to pull back on…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google Outages / Data Center Fire -- Jordan Koene // Previsible.io
Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. Recently, there was an unexpected fire that occurred at one of Google’s data centers…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Challenges and Predictions for 2023 -- Alexander Rehnborg // GetResponse
Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. SEO is forever evolving, and as 2023 draws near, SaaS companies will need…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What is the ROI of your SEO? -- Alexander Rehnborg // GetResponse
Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. Much like any other investment, companies need to calculate the ROI of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO for SaaS Companies -- Alexander Rehnborg // GetResponse
Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. When it comes to SaaS companies, the first business model is producing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Helpful Content Changes Your SEO Strategies -- Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses the Google helpful content update. As SEOs, we’re no strangers to readjusting our strategies and tactics…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Impact of the Helpful Content Update -- Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses the Google helpful content update. We're almost two weeks into the announcement and rollout of the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google's Helpful Content Update -- Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses Google’s helpful content update. Google’s new update says that practical SEO tactics used by SEOs for a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
NFL Team SEO Visibility -- Tyson Stockton // previsible.io
Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the movers and shakers in the NFL. Football season is starting and, as expected, the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
August Winners & Losers -- Tyson Stockton // previsible.io
Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in August. Google has…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Does Enterprise SEO Belong in Product or Marketing? -- Billy Watts // Homes.com
Billy Watts, Senior SEO Strategist at Homes.com, talks about where enterprise SEO belongs in the organization. While it’s more common for SEO to be integrated…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Common SEO Myths Busted -- Antonie Meeker // AM Marketing
Antonie Meeker, Founder and CEO at AM Marketing, debunks some SEO myths. There are many SEO myths floating around from 13 blog posts a month being the magical…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Think About SEO Before Building a Website -- Antonie Meeker // AM Marketing
Antonie Meeker, Founder and CEO at AM Marketing, debunks some SEO myths. Which should come first, the website or the SEO strategy for the website? Though many…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Leadership Tips from an SEO CEO part 2 -- Eric Ritter // Digital Neighbor
Eric Ritter, Founder and CEO at Digital Neighbor, discusses leadership tips from SEO to CEO. When your business deals with clients, you’re bound to run into…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Leadership Tips from an SEO CEO part 1 -- Eric Ritter // Digital Neighbor
Eric Ritter, Founder and CEO at Digital Neighbor, discusses leadership tips from SEO to CEO. Moving from the point of being an SEO to being a CEO involves way…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Leveraging Google Business Profile in a Competitive Industries -- John Paglio // flyte new media
John Pagilo, Digital Marketing Manager at Flyte New Media, talks about local SEO and Google My Business. We’ve seen Google making the big shift towards keeping…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Non-Obvious Ways to Use Video SEO -- Andy Crestodina // Orbit Media
Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. If your SEO strategy is still based on topping…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Fixing your SERP Strategies -- Andy Crestodina // Orbit Media
Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. When it comes to optimizing your SEO strategies…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Staying on the Good Side of Google -- John Horn // Stub Group
John Horn, CEO of Stub Group, talks about SEO and PPC. One thing every advertiser fears is getting their Google Ads account suspended. Getting the account…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Interaction of SEO & PPC -- John Horn // Stub Group
John Horn, CEO of Stub Group, talks about SEO and PPC. If Google’s changes to the SERP indicate anything, it’s that there’s a clear prioritization of paid ads…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What Content Types Rank on Google's Page 1 -- Katrina McKinnon // copysmiths.com
Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. To get the attention of your target audience, the content you create has to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Human Touch vs AI Copywriters -- Katrina McKinnon // copysmiths.com
Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. Though it is getting much more difficult to differentiate between…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Creating High-Performing eCommerce Content -- Katrina McKinnon // copysmiths.com
Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. The digital shopping experience today is more based on trust than it has…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Mapping intent & conversion rate to create high ROI content -- Thomas Johnson // We Buy Any Car
Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. It’s always challenging to get buy-in from stakeholders for SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Leveling Up Keyword Mapping with Intent -- Thomas Johnson // We Buy Any Car
Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. When users type queries into a search engine, how can you ensure that your…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Remote Work for SEO's -- Elaine Richards // Basecamp
Elaine Richards, COO of Basecamp, discusses embracing remote work. The pandemic basically catapulted many of us into remote working. And, while many of us…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Executives Perspective on SEO -- Elaine Richards // Basecamp
Elaine Richards, COO of Basecamp, discusses the executive's perspective on SEO. As SEOs, there are several steps we can take to be better business partners…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Would You Bet on Alphabet Stock -- July 2022
Jordan Koene, PreVisible.io CEO and Co-Founder, discusses what's happening with Google. It’s been a difficult two years for tech stocks and even the behemoth…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google Punts on 3rd Party Cookie Depreciation -- July 2022
Jordan Koene, PreVisible.io CEO and Co-Founder, discusses what's happening with Google. Google is singing an all too familiar tune and they’ve once again…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google's Product Review Update Launch -- July 2022
Jordan Koene, PreVisible.io CEO and Co-Founder, discusses what's happening with Google. Google is back on the update train with the July 2022 product review…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
July Winners & Losers -- Tyson Stockton // previsible.io
Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in July. With the hike…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Does Social Media Impact SEO? -- Dmitry Dragilev // JustReachOut.io
Dmitry Dragilev, founder of JustReachOut.io and CriminallyProlific.com shares his PR expert’s guide to building. Social media is a great tool for exposure and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
A PR Hackers Guide to Link Building -- Dmitry Dragilev // JustReachOut.io
Dmitry Dragilev, is the founder of JustReachOut.io and CriminallyProlific.com. These companies help businesses get the most out of their PR, without spending…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google Search Console API as the New Table Stakes -- Noah Learner // Two Octobers
Product Director for Two Octobers, Noah Learner explores and discusses SEO tools. As an SEO, you can understand the concept of weaving multiple tools together…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
APIs, Automation, SEO Tools, and Finding Your Place in SEO -- Noah Learner // Two Octobers
Noah Learner is the Product Director for Two Octobers, a company dedicated to helping marketers achieve extraordinary results. It’s a common thing for SEOs to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Technical SEO Skills You Actually Need -- Patrick Stox // Ahrefs
Product advisor, technical SEO, and brand ambassador at Ahrefs, Patrick Stox continues the conversation about the role of technical SEO. Both technical and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to Rank Content Faster -- Patrick Stox // Ahrefs
Patrick Stox is a product advisor, technical SEO, and brand ambassador at Ahrefs. When it comes to SEO, your focus is around getting that content to rank. But…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Prioritizing SEO Efforts -- Patrick Stox // Ahrefs
Patrick Stox is a product advisor and technical SEO at Ahrefs. Patrick also wears the hat of brand ambassador for the company. Your SEO strategy is integral to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
International SEO -- Sebastien Edgar // Square, Inc
Sebastian Edgar, Global SEO Lead at Square, discusses how to build and manage an enterprise SEO team. Hiring an SEO team is the right solution for any company…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
In-house SEO Management -- Sebastien Edgar // Square, Inc
Sebastian Edgar, Global SEO Lead at Square, discusses how to build and manage an enterprise SEO team. When it comes to managing and developing the individuals…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Companies Fail at International Expansion -- Lidia Infante // Rise At Seven
Senior international SEO lead for Rise At Seven, Lidia Infante, talks in detail about the proper approach to SEO internationalization. There are many technical…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
5 Non-Technical Factors of International SEO Success -- Lidia Infante // Rise At Seven
Lidia Infante is a senior international SEO lead for Rise At Seven. As your business grows you’ll want to branch out into other markets. But first you must…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google's Subjective Search -- Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a new Google SERP feature. Once again, Google is changing the SERP with the addition of a new SERP…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Is podcast SEO a thing? -- Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses podcast SEO. Unlike Apple and Spotify, Google has been a laggard when it comes to the podcast landscape…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Ahrefs Yep Search Algo -- Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a new search engine. Most search engines being created nowadays are very targeted, opting to focus on a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Hiring for an Enterprise Team -- Craig Harkins // CoStar
Craig Harkins, Director of SEO and Content at CoStar, discusses scaling your enterprise SEO team to support both product and content. When SEO and content are…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Career Development in SEO -- Craig Harkins // CoStar
Craig Harkins, Director of SEO and Content at CoStar, discusses the evolution of SEO career development. We’ve gotten to the point where we know that SEO has…