Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Creating High-Performing eCommerce Content -- Katrina McKinnon // copysmiths.com
Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. The digital shopping experience today is more based on trust than it has ever been. So, while conversion tactics like button color aren’t likely to work as well, what potential customers and Google are looking for is your social proof of the buying experience. Today, Katrina talks about creating high-performance eCommerce content. Show Notes
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Katrina McKinnon: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
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