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Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Purpose-Driven SEO -- Dale Bertrand // Fire&Spark

Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. Securing a spot at the top of the search results isn’t just about optimizing product and category pages. For eCommerce sites, building domain authority boils down to purpose-driven SEO campaigns that align with your brand and enable content partnership outreach opportunities. Today, Dale discusses purpose-driven SEO. Show Notes

Connect With:

Dale Bertrand: Website // LinkedIn

The Voices of Search Podcast: Email // LinkedIn // Twitter

Benjamin Shapiro: Website // LinkedIn // Twitter

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