Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Local vs National Intent -- Karl Kleinschmidt // Local SEO Guide
Karl Kleinschmidt, VP of SEO Strategy at Local SEO Guide, talks about local SEO. While a national SEO strategy can be beneficial for businesses that sell products nationally, neglecting local SEO may lead to the exclusion of potential leads. So, before creating any content, it is in a business’ best interest to check whether the keywords they plan to target have local intent or national intent. Today, Karl discusses local vs national intent. Show Notes
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