Shows / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Link Building is a Key to SEO Strategy -- Jeremy Moser // uSERP
Jeremy Moser, CEO of uSERP, talks about the benefits of link building. While SEO tactics continue to evolve, link building has stood the test of time. Link…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to Do SEO for Startups -- Jeremy Moser // uSERP
Jeremy Moser, CEO of uSERP, talks about SEO strategies for startups. For SEO beginners in the startup world, there is a common misconception that driving…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SaaS Growth's Relationship with SEO -- Jeremy Moser // uSERP
Jeremy Moser, CEO of uSERP, talks about link building in 2023 and beyond. If the December 2022 link spam update is any indication, link building is still…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Common Organic Growth Mistakes -- Brenton Thomas // Twibi
Brenton Thomas, Founder of Twibi, talks about the organic content marketing mistakes every business is making. There are several common, avoidable mistakes…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Long vs Short Term Digital Marketing Strategy -- Brenton Thomas // Twibi
Brenton Thomas, Founder of Twibi, explores the difference between short-term and long-term marketing strategies. Paid ads deliver instant visibility while SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
GA4 Migration: A Step-by-Step Guide -- Brenton Thomas // Twibi
Brenton Thomas, Founder of Twibi, talks about how to migrate from Universal Analytics to Google Analytics. As of July 1st, 2023, Universal Analytics will no…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Remote Work for SEO's -- Elaine Richards // Basecamp
Elaine Richards, COO of Basecamp, discusses embracing remote work. The pandemic basically catapulted many of us into remote working. And, while many of us…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Executives Perspective on SEO -- Elaine Richards // Basecamp
Elaine Richards, COO of Basecamp, discusses the executive's perspective on SEO. As SEOs, there are several steps we can take to be better business partners…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Google Reviews as a Ranking Factor are Bigger Than You Think -- Joey Randazzo // SEO Growth Partners
Joey Randazzo, Owner of SEO Growth Partners, talks about the importance of Google reviews as a ranking factor and how they influence a business's online…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why ChatGPT and Bard Aren't Useful (Yet) -- Joey Randazzo // SEO Growth Partners
Joey Randazzo, Owner of SEO Growth Partners, talks about defining SEO goals and success. SEO clients and stakeholders may not always have a clear understanding…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How AI Tools to Help with Your SEO -- Brian Piper // University of Rochester
Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how AI tools can help with SEO. When it comes to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Conversational Search Impact the SEO Landscape -- Brian Piper // University of Rochester
Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how conversational search works in the SEO landscape…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Generative AI's Impact on the Content Landscape -- Brian Piper // University of Rochester
Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how generative AI can significantly impact our design and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Thriving as a Latina Woman in a Male-Dominated Industry -- Yvette Valencia // We Do Web
Yvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing enables…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Specialization Within Content Marketing -- Yvette Valencia // We Do Web
Yvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing enables…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to Hire a B2B Content Marketing Agency -- Andrew Eagar // Directive Consulting
Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. A lot of enterprise brands struggle with creating content that is both specific…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Finding the Best Enterprise SEO Agency -- Andrew Eagar // Directive Consulting
Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. The level of execution and project management required for enterprise brands…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
B2B SAAS SEO Plans -- Andrew Eagar // Directive Consulting
Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. In the B2B SaaS space, companies have high goals to achieve and the slow approach…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Is ChatGPT Useful, Yet? -- Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. Generative AI and ChatGPT are completely overhauling the way we…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Impact of Bing Chat's Update -- Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. Bing Chat's recent updates, including its ability to integrate…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Don't Be Evil: Google's Secret War -- Josh Bachynski // White Hat vs. Black Hat SEO
Josh Bachynski, Host of the SEO + AI Show, talks about the little-known story of Google's secret war to uphold its famous motto, ‘Don't be evil’. For many…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Future of Google Search & Ethics -- Josh Bachynski // White Hat vs. Black Hat SEO
Josh Bachynski, Host of the SEO + AI Show, talks about ethical concerns arising from Google's dominance in the tech industry. Artificial intelligence (AI) is…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Samsung's Romance with Bing -- Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. Rumors are swirling that Samsung has plans to ditch Google and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Magi: Google's AI Search Ending -- Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. While ChatGPT has been making waves in the SEO and tech world…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to Beat a Billion Dollar Company On Google -- Damon Burton // SEO National
Damon Burton, Founder and President of SEO National, talks about how to compete with a billion-dollar business on Google. With billion-dollar corporations…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
If Content is King, are All Topics Created Equally? -- Damon Burton // SEO National
Damon Burton, Founder and President of SEO National, talks about content topic selection and buyer intent. Do you want to attract everyone or the people who…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Build a 7-Figure Business with a Single Keyword -- Konrad Sanders // The Creative Copywriter
Konrad Sanders, Founder and CEO of The Creative Copywriter, explores the power of keywords. Targeting only obvious keywords related to your product neglects…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Product Management Partnerships in SEO-- Craig Harkins // CoStar
Craig Harkins, Director of SEO and Content at CoStar, talks about product management partnerships in SEO. Forming strong partnerships with product managers is…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Sprint Planning for SEO Success -- Craig Harkins // CoStar
Craig Harkins, Director of SEO and Content at CoStar, talks about sprint planning for SEO success. Have you ever wondered why some companies consistently…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Tech SEO Still Matters in the Age of ChatGPT -- Matthew Edgar // Elementive
Matthew Edgar, Partner and SEO Consultant at Elementive, explores technical SEO and ChatGPT. While AI has been used in SEO for some time now, ChatGPT's…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Tech SEO Fundamentals for 2023 -- Matthew Edgar // Elementive
Matthew Edgar, Partner and SEO Consultant at Elementive, explores technical SEO. In 2023, the technical side of SEO remains crucial, as Google must first crawl…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Beating the Google Link Spam Update -- Brie Moreau // White Light Digital Marketing
Brie Moreau, Director at White Light Digital Marketing (WLDM), explores beating the Google link spam update. In the past, website owners could simply purchase…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Google Link Spam is Affecting Listeners -- Brie Moreau // White Light Digital Marketing
Brie Moreau, Director at White Light Digital Marketing (WLDM), dives into the topic of backlinks. The link spam update in 2021 was an effort by Google to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Planning and Partnerships for Enterprise SEO -- Craig Harkins // CoStar
Craig Harkins, Director of SEO and Content at CoStar, talks about enterprise SEO and how he thinks about planning and partnerships. A common topic of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Rethinking SEO Content Strategy pt. 2 -- Loren McKechnie // Palo Alto Networks
Loren McKechnie, Head of SEO at Palo Alto Networks, talks about rethinking SEO content strategy. As technology continues to evolve, so does the world of SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Rethinking SEO Content Strategy pt. 1 -- Loren McKechnie // Palo Alto Networks
Loren McKechnie, Head of SEO at Palo Alto Networks, talks about rethinking SEO content strategy. To create a successful SEO content strategy, it's important to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Establishing Executive Alignment on a New SEO Team -- Björn Darko // Ladenzeile GmbH
Björn Darko, Head of Product and SEO at Ladenzeile, talks about vision and strategy for new SEO leaders. When it comes to getting SEO initiatives implemented…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Vision & Strategy for New SEO Leaders -- Björn Darko // Ladenzeile GmbH
Björn Darko, Head of Product and SEO at Ladenzeile, talks about vision and strategy for new SEO leaders. It's common for executives to believe that SEO is a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Non-Digital Applications of Search Data -- Tory Gray // Gray Dot Company
Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. While it’s easy to overlook, search data has…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The SEO Customer Funnel -- Tory Gray // Gray Dot Company
Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. Waiting too long to measure progress can…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Upleveling with Keyword Matrices -- Tory Gray // Gray Dot Company
Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. Keyword matrices have been used in the SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
April SEO Career Day -- Tyson Stockton // Previsible
Tyson Stockton, Co-Founder and Education Partner at PreVisible.io, looks through his team's SEO database to understand who's making moves in the SEO space. The…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to Use Generative AI for Content SEO and PR -- Kristin M Tynski // Fractl
Kristin Tynski, Co-Founder and SVP Creative at Fractl, talks about generative AI for SEO and PR. Generative language models like ChatGPT are essentially like…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Best Practices for Utilizing Generative AI for SEO -- Kristin M Tynski // Fractl
Kristin Tynski, Co-Founder and SVP Creative at Fractl, talks about generative AI for SEO and PR. As we explore the possibilities of large language models such…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Military Lessons in Search -- Scott Swanson // iSpot.tv
Scott Swanson, VP of Demand Generation at iSpot.tv, outlines his experiences from submarines to SEO. Military service can offer a valuable foundation of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to Create Hypergrowth at an Already Successful SaaS Business Through Search -- Scott Swanson // iSpot.tv
Scott Swanson, VP of Demand Generation at iSpot.tv, talks about how to create hypergrowth at an already successful SaaS business, iSpot.tv, through search…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Rank an Article Without Backlinks -- Tharindu Gunawardana // Sentius Digital
Tharindu Gunawardana, Senior SEO Director at Sentius Digital, talks about raking an article without backlinks. Backlinks can be valuable for improving a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Using ChatGPT for SEO Tasks Automation -- Tharindu Gunawardana // Sentius Digital
Tharindu Gunawardana, Senior SEO Director at Sentius Digital, talks about automating SEO tasks with ChatGPT. Although ChatGPT is widely known for its…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Reaching Stakeholders Alignment for Content Strategy -- Elliot Tsai // Nerdwallet
Elliot Tsai, SEO International Organic Growth Manager at NerdWallet, talks about reaching stakeholder alignment for content strategy. SEOs often struggle with…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
International SEO across Google, Yandex, & Baidu -- Alex Zuev // ArdorSEO
Alex Zuev, SEO Director at ArdorSEO, talks about international SEO across different search engines. When approaching SEO for different search engines, it's…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Automatization for SEO and Company Profitability -- Alex Zuev // ArdorSEO
Alex Zuev, SEO Director at ArdorSEO, talks about automation to scale SEO and drive profits for a business' bottom line. Automation in SEO can increase…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Long-term SEO Career Planning -- Micah Fisher-Kirshner // Turn/River Capital
Micah Fisher-Kirshner, VP of SEO and Content at Turn/River Capital, talks about developing a career plan for long-term success in SEO. Long-term career…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Leading SEO within an Investment Company -- Micah Fisher-Kirshner // Turn/River Capital
Micah Fisher-Kirshner, VP of SEO and Content at Turn/River Capital, talks about managing SEO within an investment company. When it comes to working in the SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Interaction Signals (IE:RankBrain) Matter -- Jeff Baker // BakerSEO
Jeff Baker, Owner and Founder of BakerSEO, talks about interaction signals. The ultimate goal of creating content for SEO is to achieve better positions…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Old SEO Signals Became Tables-Takes -- Jeff Baker // BakerSEO
Jeff Baker, Owner and Founder of BakerSEO, talks about how old SEO signals have become table stakes. In today's world, where tools like MarketMuse and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
March SEO Career Day -- Tyson Stockton // Previsible
Tyson Stockton, Co-Founder and Education Partner at PreVisible.io, looks through his team's SEO database to understand who's making moves in the SEO space. The…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO as Product Management -- Craig Harkins // CoStar
Craig Harkins, Director of SEO and Content at CoStar, talks about the impact of user research and product management in enterprise SEO. Product management and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
User Research for SEO -- Craig Harkins // CoStar
Craig Harkins, Director of SEO and Content at CoStar, talks about the impact of user research and product management in enterprise SEO. User research helps you…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Future of SEO Tooling -- Seth Besmertnik // Conductor
Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. As the SEO industry advances and customers demand…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Conductor Integrates Acqusitions -- Seth Besmertnik // Conductor
Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. Successful integrations require careful planning…