Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Non-Digital Applications of Search Data -- Tory Gray // Gray Dot Company
Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. While it’s easy to overlook, search data has numerous applications beyond just optimizing for SEO and marketing. By analyzing search queries related to specific products or industries, businesses can identify emerging trends, uncover gaps in the market, and gain a competitive edge. Today, Tory discusses non-SEO applications of search data. Show Notes
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