Shows / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Schema & Structured Data's Role In SEO -- Sara Kieffer-Hess // Booz Allen Hamilton
Sara Kieffer-Hess, Lead Associate at Booz Allen Hamilton, explores enhancing search visibility with schema, structured data, and SEO content creation. Schema…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Data's Role In Your Content Strategy -- Shae Bourdeaux // Vivint Smart Home
Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. Vivent's unique…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Determining What Metrics To Track -- Shae Bourdeaux // Vivint Smart Home
Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. If Google is unable to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
UX + SEO's Impact On Optimization Strategy -- Shae Bourdeaux // Vivint Smart Home
Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. The days of relying…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Recession SEO: Managing Layoffs & Budget Cuts -- Jason Reid // Quest Diagnostics
Jason Reid, SEO and Location Management Specialist at Quest Diagnostics, talks about SEO strategies in a changing macro environment from the perspective of a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Unique Challenges Of Being A Fortune 500 SEO -- Jason Reid // Quest Diagnostics
Jason Reid, SEO and Location Management Specialist at Quest Diagnostics, talks about SEO strategies in a changing macro environment from the perspective of a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Remote Vs In-Office Management SEO Teams -- Dan Smullen// Betsperts Media & Technology Group
Dan Smullen, Head of SEO at Betsperts Media & Technology Group, explores different approaches to building and managing your SEO teams. In the post-pandemic…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Inhouse vs Agency SEO options -- Dan Smullen // Betsperts Media & Technology Group
Dan Smullen, Head of SEO at Betsperts Media & Technology Group, explores different approaches to building and managing your SEO teams. While SEO has no…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimizing SEO Process -- Jarrett Weathersby // Hewlett Packard Enterprise
Jarrett Weathersby, Global SEO Manager at Hewlett Packard Enterprise, talks about the challenges and opportunities within effective enterprise SEO management…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Getting Stakeholders Buy-In -- Jarrett Weathersby // Hewlett Packard Enterprise
Jarrett Weathersby, Global SEO Manager at Hewlett Packard Enterprise, talks about the challenges and opportunities within effective enterprise SEO management…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Tech SEO Tricks For Marketplaces -- Amy Hyerczyk // Reverb
Amy Hyerczyk, Senior Manager of SEO, Product, and Strategy at Reverb, talks about SEO strategies and techniques to optimize marketplaces. Unlike other…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Marketplace SEO -- Amy Hyerczyk // Reverb
Amy Hyerczyk, Senior Manager of SEO, Product, and Strategy at Reverb, talks about SEO strategies and techniques to optimize marketplaces. The value of SEO for…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How an SEO can work with Devs -- Andrea Cordts // PharmaCann
Andrea Cordts, SEO Manager at PharmaCann, explores effective SEO strategies and collaborations in specialized industries. However, their collaboration can face…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How SEO In The Cannabis Industry Is Different -- Andrea Cordts // PharmaCann
Andrea Cordts, SEO Manager at PharmaCann, explores effective SEO strategies and collaborations in specialized industries. SEO in the cannabis industry presents…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Scaling SEO Across Multiple Markets -- Flo Guerrouani // Cushman & Wakefield
Flo Guerrouani, Global Senior SEO Lead at Cushman & Wakefield, explores optimizing SEO for global expansion. Scaling SEO across multiple markets in a…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Unlocking Organic Traffic Growth For Global Success -- Flo Guerrouani // Cushman & Wakefield
Flo Guerrouani, Global Senior SEO Lead at Cushman & Wakefield, talks about optimizing SEO for global expansion. When you're the sole SEO specialist in a global…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Career Day (August 2023) -- Tyson Stockton // Previsible
Tyson Stockton, Co-Founder and Education Partner at PreVisible.io, looks at who's hiring and for what in the SEO world. As summer nears its end, the SEO job…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Google's Generative Experience Reduces Site Traffic -- Krista Brea // Morningstar
Krista Brea, Senior SEO Manager at Morningstar, talks about Google's generative experience and its impact on site traffic. Although Google's generative…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO's Importance Now Vs. The Past -- Anthony May // Palo Alto Networks
Anthony May, SEO and Strategy Consultant at Palo Alto Networks, explores the intersection of AI and E-E-A-T, and the impact on Google Search. With the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The AI/EEAT Affects Within Google -- Anthony May // Palo Alto Networks
Anthony May, SEO and Strategy Consultant at Palo Alto Networks, explores the intersection of AI and E-E-A-T and the impact on Google Search. AI-generated…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Importance Of Tech Alignment With SEO -- Joseph Servia // CBRE
Joseph Servia, SEO and SEM Digital Marketing Manager at CBRE, talks about the importance of tech alignment with SEO. Tech alignment is crucial for successful…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
A Technical Breakdown On How To Generate The Greatest Return On Ad Spend From Facebook Ads -- Brenton Thomas // Twibi
Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads is a powerful advertising…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google Ads Vs Facebook Ads: Which Channel Is Right For Your Business? -- Brenton Thomas // Twibi
Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads and Facebook Ads are two…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How To Say No In SEO -- Gabrio Linari // ROCK SEO
Gabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management in SEO involves knowing when and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Stakeholder Management & Setting Expectations -- Gabrio Linari // ROCK SEO
Gabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management and setting clear expectations…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Evolution Of Featured Snippets -- Mordy Oberstein // Wix
Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. In general, consumers do not seem to trust Google and other…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google MUM & The Future Of Search -- Mordy Oberstein // Wix
Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. The average Google user has come to expect a SERP that looks…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Are Google Results Getting Worse? -- Mordy Oberstein // Wix
Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. Google’s search results have come a long way since 2016…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Mastering Youtube SEO -- Brett Lane // SEO Outsourcing, Inc.
Brett Lane, CEO of SEO Outsourcing Inc., talks about mastering search algorithms. Similar to any other algorithm, Youtube looks at certain factors to determine…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Local SEO Tactics For Google's Three Pack -- Brett Lane // SEO Outsourcing, Inc.
Brett Lane, CEO of SEO Outsourcing Inc., talks about mastering search algorithms. When it comes to mastering local SEO, it’s critical to demonstrate to Google…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Challenges And Predictions For 2023 -- Alexander Rehnborg // GetResponse
Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. SEO is forever evolving, and as 2023 draws near, SaaS companies will need…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What Is The ROI Of Your SEO? -- Alexander Rehnborg // GetResponse
Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. Much like any other investment, companies need to calculate the ROI of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO For SaaS Companies -- Alexander Rehnborg // GetResponse
Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. When it comes to SaaS companies, the first business model is producing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Common SEO Myths Busted -- Antonie Meeker // AM Marketing
Antonie Meeker, Founder and CEO at AM Marketing, debunks some SEO myths. There are many SEO myths floating around from 13 blog posts a month being the magical…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Think About SEO Before Building A Website -- Antonie Meeker // AM Marketing
Antonie Meeker, Founder and CEO at AM Marketing, debunks some SEO myths. Which should come first, the website or the SEO strategy for the website? Though many…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Leadership Tips from an SEO CEO part 2 -- Eric Ritter // Digital Neighbor
Eric Ritter, Founder and CEO at Digital Neighbor, discusses leadership tips from SEO to CEO. When your business deals with clients, you’re bound to run into…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Leadership Tips from an SEO CEO part 1 -- Eric Ritter // Digital Neighbor
Eric Ritter, Founder and CEO at Digital Neighbor, discusses leadership tips from SEO to CEO. Moving from the point of being an SEO to being a CEO involves way…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why YouTube Needs To Be Part of Your SEO Strategy -- Gabrielle Florance // Newell Brands
Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores the power of YouTube to drive your brand's influence and discoverability. When…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Importance of Building Content For E-Commerce Sites -- Gabrielle Florance // Newell Brands
Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores strategies for content creation that maximize your online visibility. Content…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Texo: Blending AI, Podcast, Content & SEO -- Geoff Atkinson // Huckabuy
Geoff Atkinson, Founder and CEO of Huckabuy, talks about how AI is going to impact the future of SEO. Podcasting is a rapidly growing industry and the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Impact of AI on Technical SEO -- Geoff Atkinson // Huckabuy
Geoff Atkinson, Founder and CEO of Huckabuy, talks about how AI is going to impact the future of SEO. Artificial intelligence is making content production much…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
JavaScipt that Doesn't Hurt SEO Performance -- Serge Bezborodov // JetOctopus
Serge Bezborodov, CTO and Co-Founder of JetOctopus, talks about log files and Googlebot. Though it’s not usually SEO’s decision, javascript integration becomes…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Interlinking Structure's Impact on Googlebot -- Serge Bezborodov // JetOctopus
Serge Bezborodov, CTO and Co-Founder of JetOctopus, talks about log files and Googlebot. Effective internal linking plays a vital role in ensuring the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Controlling Googlebot Thru Log Files Analysis -- Serge Bezborodov // JetOctopus
Serge Bezborodov, CTO and Co-Founder of JetOctopus, talks about log files and Googlebot. Unlike typical SEO crawlers, Googlebot has the ability to crawl pages…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Generative AI-Led Content Strategy -- Joe Bare // The Parking Spot
Joe Bare, SEO Manager at The Parking Spot, talks about emerging trends in content management through strategy. Generative AI has simplified content generation…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Experimenting with Mid-CMS Migration Schema -- Joe Bare // The Parking Spot
Joe Bare, SEO Manager at The Parking Spot, talks about emerging trends in content management through strategy. Since being founded in 1998, The Parking Spot…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Outcomes: How to Identify and Make an Impact -- Craig Harkins // CoStar
Craig Harkins, Director of SEO and Content at CoStar, talks about SEO outcomes: how to identify and make an impact. At the start of each new year, we often set…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Using ML to Capture the Short Attention Span of Consumers -- Matt Swalley // Omneky
Matt Swalley, Co-Founder and CBO at Omneky, talks about how to leverage machine learning to capture and engage your audience. In the past, marketing was…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Outlining the 'AI's Impact on SEO' Book -- Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. For quite a while, Google has been leveraging AI to make decisions…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Our Book: AI's Impact on SEO -- Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. Given the widespread excitement surrounding generative AI and its…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google's SGE Launch -- Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. In May, Google announced SGE, which adds generative AI…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Combining Google SERP Changes & Competitive Intelligence to Boost Sales -- Prasanna Dhungel // GrowByData
Prasanna Dhungel, Co-Founder and Managing Partner at GrowByData, talks about how to leverage Google's ever evolving SERP changes. As SERP features like popular…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google SERP Changes' Impact on Brand Lead Flow -- Prasanna Dhungel // GrowByData
Prasanna Dhungel, Co-Founder and Managing Partner at GrowByData, talks about adapting to Google SERP changes for effective lead generation. In a rapidly…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Non-Obvious Ways to Use Video SEO -- Andy Crestodina // Orbit Media
Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. If your SEO strategy is still based on topping…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Fixing Your SERP Strategies -- Andy Crestodina // Orbit Media
Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. When it comes to optimizing your SEO strategies…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Staying on the Good Side of Google -- John Horn // Stub Group
John Horn, CEO of Stub Group, talks about SEO and PPC. One thing every advertiser fears is getting their Google Ads account suspended. Getting the account…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Interaction of SEO & PPC -- John Horn // Stub Group
John Horn, CEO of Stub Group, talks about SEO and PPC. If Google’s changes to the SERP indicate anything, it’s that there’s a clear prioritization of paid ads…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Career Day (June 2023) -- Tyson Stockton // Previsible
Tyson Stockton, Co-Founder and Education Partner at PreVisible.io, explores the state of the SEO job market. Despite the surge in tech layoffs, the SEO job…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Mapping Intent & Conversion Rate to Create High ROI Content -- Thomas Johnson // We Buy Any Car
Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. It’s always challenging to get buy-in from stakeholders for SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Leveling Up Keyword Mapping with Intent -- Thomas Johnson // We Buy Any Car
Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. When users type queries into a search engine, how can you ensure that your…