Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Interaction of SEO & PPC -- John Horn // Stub Group
John Horn, CEO of Stub Group, talks about SEO and PPC. If Google’s changes to the SERP indicate anything, it’s that there’s a clear prioritization of paid ads. So, to maximize your chances of winning a user’s click, you have to have a good PPC and SEO strategy or risk losing out on traffic. Today, John discusses the interaction between SEO and PPC. Show Notes
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John Horn: Website // LinkedIn
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