Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Mapping Intent & Conversion Rate to Create High ROI Content -- Thomas Johnson // We Buy Any Car
Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. It’s always challenging to get buy-in from stakeholders for SEO recommendations. But, what if there was a data-driven way to indicate future ROI on content pieces? Today, Thomas talks about understanding market intent and conversion rates to drive ROI. Show Notes
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