Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Using ML to Capture the Short Attention Span of Consumers -- Matt Swalley // Omneky
Matt Swalley, Co-Founder and CBO at Omneky, talks about how to leverage machine learning to capture and engage your audience. In the past, marketing was primarily focused on broadcasting generic messages to a wide audience. However, personalization is key today, and ML is enabling marketers to deliver personalized content, tailored ads, and test new concepts to target new customer profiles faster. Today, Matt discusses how to use ML to capture the short attention span of consumers. Show Notes
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