Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to Create Hypergrowth at an Already Successful SaaS Business Through Search -- Scott Swanson // iSpot.tv
Scott Swanson, VP of Demand Generation at iSpot.tv, talks about how to create hypergrowth at an already successful SaaS business, iSpot.tv, through search. Achieving hypergrowth for successful SaaS businesses through search is challenging, especially against major players like YouTube. However, iSpot.tv has managed to do that by maintaining a relentless focus on the user experience. Today, Scott discusses how to create hypergrowth at an already successful SaaS business through search. Show Notes
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