Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Establishing Executive Alignment on a New SEO Team -- Björn Darko // Ladenzeile GmbH
Björn Darko, Head of Product and SEO at Ladenzeile, talks about vision and strategy for new SEO leaders. When it comes to getting SEO initiatives implemented, it's crucial for SEOs to embrace ownership of the process and understand that they are responsible for bringing others along with them. This means meeting stakeholders where they're at, taking extra time to build their confidence and belief in the vision. Today, Björn discusses establishing executive alignment with the new SEO team. Show Notes
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