Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Conductor Integrates Acqusitions -- Seth Besmertnik // Conductor
Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. Successful integrations require careful planning, communication, and a focus on cultural alignment. Searchmetrics is Conductor’s second acquisition in 13 months, and they are applying lessons learned from their previous acquisition of ContentKing to make the transition as seamless as possible. Today, Seth discusses how Conductor integrates acquisitions. Show Notes
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