Shows / Permission to Rant
Permission to Rant
Welcome to Permission to Rant, the video-first marketing talk show where marketers are the story — but never the problem. Hosted by Penny and Nike from Contentoo, this is what happens when two marketers sit down, press record, and say the things everyone is thinking but no one is brave enough to post on LinkedIn. Expect passionate rants about AI hype, broken workflows, stakeholder chaos, and the very human experience of trying to do good B2B marketing without losing your mind. Sometimes we…
Episodes
Permission to RantThe Content Graveyard: Marketing Habits We’re Burying
Spooky season is here, and we’re digging a grave for the content marketing habits we’re done with. In this Halloween episode of Permission to Rant, we borrow…
Permission to RantHire Weird, Stay Interesting: A B2B Marketing Rant
80% of marketers admit they're publishing B2B content they know isn't good enough. Stefan thinks he knows why, and it's not the reason you'd guess. In this…
Permission to Rant10 Things We Love About Content Marketing
No complaints, no caveats, just ten things we genuinely love about marketing. In this episode of Permission to Rant, we flip the script with a positive rant…
Permission to RantThe Real Reason Your Content Isn't Good Enough (It's the Brief)
Almost 80% of content teams admit they're publishing stuff they know isn't good enough. This is that conversation. In this episode of Permission to Rant, Penny…
Permission to RantGoogle's AI SEO Guide: Plot Twist, It's Still Just SEO
Google finally told marketers to stop overthinking it. Naturally, that raised more questions than it answered. In this episode of Permission to Rant, we dig…
Permission to RantHow To Do B2B Video Right (According To Us)
B2B video isn't new anymore. The excuse of "we're just trying it" is gone. In this episode of Permission to Rant, we get opinionated about the state of B2B…
Permission to Rant10 Things We Hate About Marketing
B2B marketers have a lot of feelings. This is that episode. In this episode of Permission to Rant, Nike and Penny discuss ten frustrations, pet peeves, and…
Permission to RantTo MQL or Not to MQL — The B2B Marketing Debate (Spoiler: It's Complicated)
Should content marketing own MQL targets? We assigned sides, things got heated, and then they got interesting. In this episode of Permission to Rant, Thomas…
Permission to RantSo You Want to Do Thought Leadership
Most B2B marketers know thought leadership matters. Few know how to actually build a program that sticks. In episode 7 of Permission to Rant, we make the case…
Permission to RantEverybody's So Creative! A Guide to Pitching Ideas
Most creative ideas don't die because they're bad. They die because they were pitched wrong. In this episode of Permission to Rant, we make the case for…
Permission to RantSpring Clean Your Content
Most content teams aren’t struggling to create. They’re struggling to prioritise what already exists. In episode 5 of Permission to Rant, we challenge the…
Permission to RantThe Marketing Circus: Step Right Up
Most marketing “best practices” aren’t best. They’re just habits. In episode 4 of Permission to Rant, we call out the clown behaviour still happening across…
Permission to RantAI Reveals What’s Missing
AI doesn’t fix broken marketing workflows, it exposes them. In episode 3 of Permission to Rant, we talk about the reality behind the AI hype with Contentoo’s…
Permission to RantYour Content Strategy Isn’t Broken. Your System Is.
Your content strategy isn’t broken. Your system is. In Episode 2 of Permission to Rant, we talk about workflows, the approvals that stall momentum, the unclear…
Permission to RantIs B2B Allowed to Be Funny?
Is B2B allowed to be funny? Or are we asking the wrong question? In our first episode of Permission to Rant, we unpack the internal panic that happens when you…