The Content Graveyard: Marketing Habits We’re Burying
Spooky season is here, and we’re digging a grave for the content marketing habits we’re done with.
In this Halloween episode of Permission to Rant, we borrow from Samhain, the Celtic festival behind Halloween, to take stock of the year in marketing: what fed us, what we’re finally burying, and what keeps haunting us no matter how many times we try to kill it.
On the harvest list: taste, editing, restraint, talking to actual customers, and the radical act of giving a damn. Going six feet under: “we need to do something with AI,” treating content distribution and localisation as an…
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