Hire Weird, Stay Interesting: A B2B Marketing Rant
80% of marketers admit they're publishing B2B content they know isn't good enough. Stefan thinks he knows why, and it's not the reason you'd guess.
In this episode of Permission to Rant, Penny talks with Stefan, Head of Marketing at Snitcher, about growing a B2B brand from $1M to $4M ARR without turning it into another beige, forgettable company. He's the guy behind the "weird mansion office" and the pink hiring posts, and he's got strong opinions about why B2B marketing plays it so safe.
They get into asking forgiveness instead of permission, why most B2B brands default to blue-and-white…
The skinny
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