Google's AI SEO Guide: Plot Twist, It's Still Just SEO
Google finally told marketers to stop overthinking it. Naturally, that raised more questions than it answered.
In this episode of Permission to Rant, we dig into Google's official AI and SEO playbook, and everything marketers are still doing wrong anyway.
From the death of AEO and GEO as their own "thing," to why chasing paid link exchanges and brand mentions is just spam in a suit, to the difference between content that's actually useful and content that's just AI-generated filler with a listicle title.
Plus: a listener confession about burning more hours fighting with Claude and ChatGPT…
The skinny
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