The Real Reason Your Content Isn't Good Enough (It's the Brief)
Almost 80% of content teams admit they're publishing stuff they know isn't good enough. This is that conversation.
In this episode of Permission to Rant, Penny sits down with Monica, Head of Demand Generation at Rentman and Penny's former manager, to unpack why briefing, not burnout, not budget, is the number one reason content quality tanks.
From treating a brief as an actual thinking exercise instead of a form to fill out, to why "brand" and "demand" were never separate jobs to begin with, to the two places Monica's team actually lets AI touch the work (and the many places it doesn't)…
The skinny
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