So You Want to Do Thought Leadership
Most B2B marketers know thought leadership matters.
Few know how to actually build a program that sticks.
In episode 7 of Permission to Rant, we make the case for expert-led content and EGC (employee-generated content) in an era of AI-generated everything — and walk through a practical framework for building a thought leadership program your team will actually follow.
We get into how to pitch it internally, why you should give people a niche, not a brief, and why consistency beats virality every single time.
If you've been putting off your personal brand or struggling to get leadership to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.