Shows / Insights & Innovators Podcast from MRII
Insights & Innovators Podcast from MRII
Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of…
Episodes
Insights & Innovators Podcast from MRIIWhy Great Research Software Isn't Enough with Charlie Butler
When research tools all start to look the same, the real differentiator becomes the operating model that connects them and guides decisions. Charlie Butler…
Insights & Innovators Podcast from MRIICan Synthetic Research Work in B2B with Sascha Eder
High-quality B2B data is the make-or-break factor in building synthetic personas that can be trusted. Sascha Eder, CEO & Co-Founder, NewtonX, joins host Jon…
Insights & Innovators Podcast from MRIIRediscovering The Value Proposition for Insights with Mary Beth Jowers
AI may automate research execution, but the bigger opportunity is refocusing insights on its core job: shaping better business decisions through deeper…
Insights & Innovators Podcast from MRIIHow Great Insights Teams Make Every Study Count with Daniel Graff-Radford
The opportunity has never been better for insights teams to earn a meaningful seat at the strategy table by reducing busy work and focusing on the key data…
Insights & Innovators Podcast from MRIIThe Redesign of the Insights Industry with Jim Whaley
The insights industry isn’t in decline, it’s being redesigned, and AI is accelerating that shift. In this episode, Jim Whaley, CEO OvationMR, joins host Jon…
Insights & Innovators Podcast from MRIIAgentic Shopping and AI-Mediated Consumer Behavior with Steve Phillips
When AI agents can research products in depth and make tailored recommendations, the traditional role of brand as a trust shortcut may shrink. In this episode…
Insights & Innovators Podcast from MRIIKey Consumer Attitudes Toward AI with Idil Cakim
Four out of five US adults don’t trust an AI-generated ad, AI-driven product, or service, and that gap between business adoption and consumer acceptance is…
Insights & Innovators Podcast from MRIIAI-Empowered Insights: Charting a Course as a Strategic Copilot with Ricardo Dalmas
The old “commission research, present findings, move on” model is breaking as growth fragments, media splinters, and AI accelerate decisions. Ricardo Dalmas…
Insights & Innovators Podcast from MRIIPolicy Shifts, Governance, and Trust in AI with Arundati Dandapani
The organizations that will lead with AI are those that balance privacy and utility through transparency about methods, limitations, and responsibilities…
Insights & Innovators Podcast from MRIIPeople Tell AI Things They Won’t Tell Researchers with Alfred Wahlforss
Why do people often open up more to an AI moderator than to a human researcher? In this episode, Nick Graham (Founder, Vertemis) speaks with Alfred Wahlforss…
Insights & Innovators Podcast from MRIIBeyond the Hype: Real Evidence from AI-Moderated Research with Matteo Cera
A human connection may build more rapport, but it may not change what people disclose. In this episode, host Zontziry “Z” Johnson, Founder of MRXplorer, talks…
Insights & Innovators Podcast from MRIIBuilding Human Connections in the Era of AI with Stacy Taffet
If everything becomes perfectly optimized, it all starts to look the same, and that’s where brand building dies. In this episode, Nick Graham, Founder of…
Insights & Innovators Podcast from MRIITrust But Verify: Validating AI in the Insights Industry with Christopher Barnes
In this Insights and Innovators Podcast episode, host Niels Schillewaert (Head of Research, Conveo.ai) speaks with Christopher Barnes, President of Escalent…
Insights & Innovators Podcast from MRIIBeyond the Hype: Making AI Work in Insights with Pankaj Chopra
Most AI projects fail when teams treat AI like a plug-in tool instead of a fully integrated system embedded in real workflows. In this episode, Nick Graham…
Insights & Innovators Podcast from MRIIHow Can Insights Agencies Grow and Become Indispensable with Paul Griffiths
“If we can’t demonstrate our value, we may not deserve to exist.” Paul Griffiths, Founder, Client Advocates, joins host Nick Graham, Founder, Vertemis, to…
Insights & Innovators Podcast from MRIIHow Biases and Blindspots Block Great Marketing with Roger Jackson & Dr. Tim Holmes
Some of the biggest barriers to great marketing aren’t in consumers’ minds, but in marketers’ own blind spots and biases. In this episode, Nick Graham…
Insights & Innovators Podcast from MRIIHow to Manage Culture with Tara Marotti
Culture won’t move at the speed of strategy, so leaders have to back up the message with consistent actions. In this episode, Jon Last, President, Sports and…
Insights & Innovators Podcast from MRIIBurning Bright Without Burning Out with Jing Mertoglu
Energy is “oxygen for leadership,” and it’s a choice you make in every interaction. Jing Mertoglu, Global VP Insights and Analytics, Suntory Global Spirits…
Insights & Innovators Podcast from MRIIThe New Research Architecture with Carol Haney
“Don’t let AI make you stupid” is the warning at the center of this conversation about how research is changing. Carol Haney, Head of Data Science, Statistics…
Insights & Innovators Podcast from MRIIHow To Turn Insights Into Real Business Impact with Elizabeth Oates
If your insights are only “interesting,” they can easily get ignored, so start with the business choice you’re trying to influence. In this episode, Nick…
Insights & Innovators Podcast from MRIIHow Insights Drive Disruption with Vineet Mehra
“Today is the worst AI we’ll ever have,” and that shift is rewriting what insights teams must deliver. In this episode, Vineet Mehra, Chief Growth & Marketing…
Insights & Innovators Podcast from MRIIHow to Build the Insight Edge with Vivek Banerji
More information doesn’t automatically lead to better insights, and the relationship between data and insight is nonlinear. Vivek Banerji, Author & Founder…
Insights & Innovators Podcast from MRIIStop Shipping Decks, Start Shipping Decisions with Oksana Sobol
What we deliver isn’t insights or models, it’s growth ideas and better business decisions. Oksana Sobol, Vice President, Insights and Decision Intelligence…
Insights & Innovators Podcast from MRIICultivating Relationships vs. Selling Research Projects with Eileen Campbell
If you have perfect data but politics still block action, your job is to help overcome those forces, not just point to the dataset. Eileen Campbell, Founder of…
Insights & Innovators Podcast from MRIIHow Gen AI is Revolutionizing Market Research with Stefano Puntoni
How Gen AI is Revolutionizing Market Research with Stefano Puntoni GenAI should not just help market research teams do today’s work faster, but enable “better…
Insights & Innovators Podcast from MRIIHow to Practice Authentic, Multicultural Research with Kai Fuentes
“The first mistake people make is not hiring the people who look like who you’re trying to talk to.” In this episode, Kai Fuentes, President & CEO, Ebony…
Insights & Innovators Podcast from MRIIHow Can Insights Partner Better with Data and Analytics with Michelle Gansle
If insights teams don’t become best buddies with data science and AI, they risk getting sidelined. In this episode, host Nick Graham, Founder of Vertemis, is…
Insights & Innovators Podcast from MRIIThe Evolving Role of Insights in Business with Pavi Gupta
Join us as Pavi Gupta, former VP of Insights & Analytics at Chobani, shares his extensive experience in the insights industry with host Stan Sthanunathan, CEO…
Insights & Innovators Podcast from MRIIDriving Decision Making and Impact at Scale with Kalindi Mehta
Empowering consumer centricity across all levels is critical in today's rapidly evolving business environment. Join Kalindi Mehta, Global VP, Head of Insights…
Insights & Innovators Podcast from MRIIUnpacking Synthetic Data and Digital Twins with Koen Pauwels
In this episode, we dive into the fascinating world of synthetic data and digital twins in marketing research. Host Niels Schillewaert of Conveo.ai is joined…
Insights & Innovators Podcast from MRIIStanding Out In the Age of AI Sameness with Tina Tonielli
Generative AI requires human direction to excel, argues our guest, Tina Tonielli, former US & NA Lead, Consumer & Business Insights, Haleon. Join host Niels…
Insights & Innovators Podcast from MRIIFrom Insights to Action: Delivering for the C-Suite with James Cummings
Join us in this episode of Insights and Innovators as James Cummings, SVP, Global Head of Consumer & Business Intelligence at Kenvue, delves into the evolving…
Insights & Innovators Podcast from MRIIBridging the Impact Gap with the Agency-Brand Partnership with Nick Graham
When insights partnerships fall short, what can be done? Join Nick Graham, Founder of Vertemis and former global insights leader at Mondelez and PepsiCo, as he…
Insights & Innovators Podcast from MRIIAI-Powered Teams: The Future of Organizational Strategy in Insights with Simon Glass
Success hinges on finding the right balance between humans and AI. In this episode of MRII's Insights and Innovators podcast, host Z Johnson is joined by Simon…
Insights & Innovators Podcast from MRIIHow Research Leaders Start Over with Stan Sthanunathan
“AI helps you understand what keeps people awake at night without human bias.” In this episode of MRII's Insights and Innovators podcast, host Niels…
Insights & Innovators Podcast from MRIIFrom Turbulence to Trust: Managing Resistance in Insights Projects with Brianna Sylver
“Stop trying to pretend that everything is smooth.” In this episode of Insights and Innovators, host Jon Last sits down with Brianna Sylver, President of…
Insights & Innovators Podcast from MRIIHow Research Drives Innovation at Robinhood with Celeste Ridlen
Discover how Robinhood's research team navigates the rapidly changing financial landscape to democratize finance for all. In this episode of MRII's Insights…
Insights & Innovators Podcast from MRIIData to Drama: Telling a Great Story with J. Walker Smith (Part 2)
Senior leaders don't want the data, they want the answer. In this episode of 'Insights and Innovators' hosted by Zontziry “Z” Johnson, Founder of MRXplorer, J…
Insights & Innovators Podcast from MRIIData to Drama: Creating a Great Story with J. Walker Smith (Part 1)
Want your audience to remember your big idea? Join Zontziry 'Z' Johnson as she speaks with J. Walker Smith, Chief Knowledge Officer at Kantar, on the 'Insights…
- Insights & Innovators Podcast from MRII
The Case Against Paying Research Respondents with John Dick
Discover why John Dick, Founder and CEO of CivicScience, believes that paying survey respondents introduces bias and why shorter surveys offer better data. In…
- Insights & Innovators Podcast from MRII
Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
Discover what separates a 'wow' insight from a great insight, and why commercial acumen is key. Join Stan Sthanunathan, CEO of i-Genie.AI, as he chats with…
- Insights & Innovators Podcast from MRII
An Inside Look at Walmart’s Insights Advantage with Mark Hardy
Mark Hardy, Head of Walmart Data Ventures, joins Katie Gross, host of the Insights and Innovators Podcast, to discuss how Walmart leverages data to drive…
- Insights & Innovators Podcast from MRII
Lessons Learned: A Life in Insights with Stan Sthanunathan
Navigating nothing to lose moments and beyond. Join us in this episode of MRII's Insights and Innovators podcast as Stan Sthanunathan, CEO of i-Genie.AI and…
- Insights & Innovators Podcast from MRII
From Report Card to Growth Engine with Nancy Smith, Analytic Partners
On this episode, Jon Last, President of Sports and Leisure Research Group, is joined by Nancy Smith, President & CEO of Analytic Partners. Dive into the…
- Insights & Innovators Podcast from MRII
Cracking the Code of Modern Media with Helen Katz, Publicis
Unlock the secrets of the evolving media landscape! Join our host, Jon Last, President of Sports and Leisure Research Group, and his guest, Helen Katz, EVP of…
- Insights & Innovators Podcast from MRII
The OG of Customer Lifetime Value: A Conversation with Wharton’s Pete Fader.
Discover the transformative power of behavioral data and customer centricity in this episode of MRII's Insights and Innovators podcast, hosted by Jon Last…
- Insights & Innovators Podcast from MRII
What the C-Suite Values in Insights with Wella’s Chris Chesebro
Discover how insights and analytics shape decision-making at the C-suite level in this episode of MRII's Insights and Innovators podcast. Katie Gross…
- Insights & Innovators Podcast from MRII
Betting on Disruption: How Two Industry Icons Are Backing the Next Generation of Research Tech with Tod Johnson and Karyn Schoenbart, Co-Founders and Managing Directors, Duo Partners Consulting
How are industry icons like Tod Johnson and Karyn Schoenbart paving the way for the next generation of research tech? As Co-Founders of Duo Partners…
- Insights & Innovators Podcast from MRII
A Pragmatic Look at the Evolution of Insights Technology with Bryan Orme, Sawtooth Software
Explore the transformation of market research techniques and the role of AI in the latest episode of MRII’s Insights and Innovators podcast. Join Jon Last…
- Insights & Innovators Podcast from MRII
The Immutable Skills for Effective Insights Professionals with Ravi Parmeswar, Kastu Analytics
Discover the steadfast skills and perspectives that make an insights professional truly effective with Ravi Parmaswar, President at Kastu Analytics, and host…
- Insights & Innovators Podcast from MRII
Parallel Tracks: Why Brands and Agencies See Insights Differently with Steve Quirk, Quirk’s Media
Is there a disconnect between research suppliers and clients in today's market research landscape? In this episode of MRII's Insights and Innovators podcast…
- Insights & Innovators Podcast from MRII
The Participant Economy: Your Front Row Seat to the Future of Research with Patrick Comer, Cint & Lucid
Can synthetic audiences reshape market research? Find out as Katie Gross, President of Suzy, speaks with Patrick Comer, Group CEO at Cint & Founder at Lucid…
- Insights & Innovators Podcast from MRII
Building a Disruptive Brand in an Established Industry with Matt Britton at Suzy
Discover the secrets behind building a disruptive brand with Matt Britton, Founder & CEO of Suzy, on the latest episode of the Insights and Innovators podcast…
- Insights & Innovators Podcast from MRII
The Progress Curve: Are Your Skills Keeping Pace? with Michelle Froah, ETS
Discover powerful insights on navigating a rapidly changing world in the latest episode of the Insights and Innovators podcast. Join host Stan Sthanunathan…
- Insights & Innovators Podcast from MRII
Making the Consumer the Boss via Insights with Nitesh Priyadarshi, Danone
Discover the transformation of the insights function and how it can become critical for C-suite decision-making in this episode of Insights and Innovators…
- Insights & Innovators Podcast from MRII
Built to Predict: Inside the New Data Machine with Michael Ramlet, Morning Consult
What are the unseen trends in modern market research? On this episode of the Insights and Innovators podcast from Market Research Institute International, Jon…
- Insights & Innovators Podcast from MRII
Transforming the Media Business Through Insights with Colleen Fahey Rush at Paramount
Discover how to energize the insights function in this episode of 'Insights and Innovators.' Join Stan Sthanunathan, CEO of i-Genie.AI, as he hosts Colleen…
- Insights & Innovators Podcast from MRII
The Role of AI in Market Research with David Boyle at Audience Strategies
Discover how AI is revolutionizing market research in today's episode of MRII's Insights and Innovators podcast. Join host Jon Last, President of Sports and…
- Insights & Innovators Podcast from MRII
AI-Powered Insights in Tech with Google's Marie Van Blaricum
How does AI impact the world of insights? Join us in today's episode of Insights and Innovators where Stan Sthanunathan, CEO of i-Genie.AI discusses this and…
- Insights & Innovators Podcast from MRII
Empathetic Leadership in Market Research with Claire Kuhn, OvationMR
In this episode of the Insights and Innovators podcast from MRII, host Jon Last, President of Sports and Leisure Research Group, chats with Claire Kuhn, the…