Latest / Insights & Innovators Podcast from MRII
Cultivating Relationships vs. Selling Research Projects with Eileen Campbell
If you have perfect data but politics still block action, your job is to help overcome those forces, not just point to the dataset. Eileen Campbell, Founder of Womintuition, joins host Jon Last, President of Sports and Leisure Research Group, to discuss why the insights industry is shifting from selling one-off projects toward becoming ongoing decision partners. They cover market bifurcation between DIY platforms and high-value relationships, breaking down silos to deliver horizontal, cross-category context, and hiring for curiosity and creativity. The conversation explores how AI can mine…
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