Latest / Insights & Innovators Podcast from MRII
AI-Empowered Insights: Charting a Course as a Strategic Copilot with Ricardo Dalmas
The old “commission research, present findings, move on” model is breaking as growth fragments, media splinters, and AI accelerate decisions. Ricardo Dalmas, Global VP of Insights & Analytics at Kimberly-Clark, joins host Nick Graham, Founder of Vertemis, to explain why insights must shift from calibration and testing toward defining strategic growth choices: where to play and how to win. They discuss balancing scale with precision, listening and observing behavior before asking survey questions, and prioritizing timely 70% answers over perfection. Ricardo outlines how AI can automate tasks…
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