Latest / Insights & Innovators Podcast from MRII
Why Great Research Software Isn't Enough with Charlie Butler
When research tools all start to look the same, the real differentiator becomes the operating model that connects them and guides decisions. Charlie Butler, Co-Founder & C0-CEO at Bounce Insights, joins host Niels Schillewaert, Head of Research at Conveo.ai, to unpack why software alone hasn’t transformed insights as much as expected, even with generative AI. They discuss research as an emotional, high-stakes practice that requires confidence, context, and accountability, plus the limits of templated approaches for complex business questions. Charlie explains the idea of an “insights…
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