Latest / Insights & Innovators Podcast from MRII
A Pragmatic Look at the Evolution of Insights Technology with Bryan Orme, Sawtooth Software
Explore the transformation of market research techniques and the role of AI in the latest episode of MRII’s Insights and Innovators podcast. Join Jon Last, President of Sports and Leisure Research Group, as he talks with Bryan Orme, CEO of Sawtooth Software. Bryan shares his journey in data collection and analytics, the technological evolution in market research, and essential skills for future researchers. From the days of phone surveys to today's AI-enhanced methodologies, don't miss this engaging discussion on how technology is shaping the future of our industry.
00:00 Introduction and…
The skinny
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