Latest / Insights & Innovators Podcast from MRII
Trust But Verify: Validating AI in the Insights Industry with Christopher Barnes
In this Insights and Innovators Podcast episode, host Niels Schillewaert (Head of Research, Conveo.ai) speaks with Christopher Barnes, President of Escalent, about how market research organizations are approaching AI, why many fail to rigorously validate AI outputs, and how persuasive, energy-efficient model changes can increase risk. Barnes argues insights teams must become “insights and action” professionals, tighten the distance between findings and business impact, and adopt strong validation practices using human data and human-in-the-loop review. He shares examples of risky AI misuse…
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