Shows / Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!
Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.
Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to…
Episodes
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
How She Built It with Katie Lear, Gabi Day, and Cris Caruso
What does The CEO Collective® look like from the inside? I asked three of our members to tell you themselves, live, at our How She Built It open house. Katie…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursWhy Your Right Hand Person Belongs in the Planning Room with Elise Arsenault and Priscilla Leonard
You come home from a planning day lit up. Six hours of clarity, a wall of Post-its, a quarter that finally makes sense. Then you sit down with your team, and…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Why Hiring a Team Won't Fix Your Capacity Problem with Adrienne Loker
Adrienne Loker was certain her group therapy practice needed more marketing. Her numbers said otherwise. Here is what actually turned her business around. Most…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Bonus: Find Your CEO Ceiling, the Full Live Workshop
You are the one everyone calls when something goes wrong, and you’re also the one who’s supposed to be growing this company. This is the full CEO Ceiling…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
The Matriarchy Would Never Treat You Like a Transaction with Cris Caruso
There’s a continuing education course in financial services where advisors get reminded to talk to both people sitting across the table from them. As in…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
The Matriarchy Would Never Say One Thing and Do Another
A CPA once looked at how I run my business and said, “You spend way more per client than most other people running these types of businesses.” And I said…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursThe Matriarchy Would Never Leave You Out Of Your Own Business Plan
When you sit down to set your goals for the year or the quarter or even the month, do you make sure that YOU are in the plan too? After years of running the 90…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursThe Matriarchy Would Never Shut Down Your Critical Thinking
Robert Cialdini went undercover at used car lots, telemarketing rooms, and fundraising offices, taking notes on how compliance professionals move a person from…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursThe Matriarchy Would Never Sell You Patriarchy in Pink
Somebody handed me a notebook in a conference swag bag in 2014. Rose gold foil. GIRL BOSS on the cover. I was thrilled. I was in my early thirties with four…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursThe Matriarchy Would Never Assume You Are The Safety Net
When I first started my business, I remember being so frustrated that all the advice was ‘hustle harder’. I was actively looking for my own coach in the summer…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Everyone Is Using AI Wrong with Gabi Day
"I need Spicy Rach." Gabi Day said that to me on a call about ads, and I knew exactly who she meant. Spicy Rach is the version of me that shows up when I am…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Why Your AI Keeps Sounding Like Everybody Else
There was a three-ring binder in my dad's insurance agency and we called it the "office bible". That binder was a business brain about thirty years before…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursYou Can't Delegate Confusion to AI
Two overlapping circles on a piece of paper. Human only on the left, AI only on the right, and the overlap in the middle where almost nobody is spending any…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursWhere AI Is Quietly Breaking Trust With Your Clients & Community
A few months ago I made three photorealistic images of myself, put my logo on them, and posted them to Facebook.People laughed. They were supposed to. I had…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursHuman First AI Is a Decision Not a Vibe
Most of the conversation about AI is happening at two extremes. Founders bragging publicly about the payroll they cut, and founders refusing to touch any of…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursMy 90 Day Plan Did Not Survive July
There is still a block sitting on my calendar from the second week of July that says “Record new podcast episodes.” I never moved it. I sat down in front of it…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursHow I Took a Full Month Off in Italy (While My Business Runs Without Me)
Right now, as you hear this, I am probably lounging by a pool in a villa in Tuscany, watching my kids and their cousins splash around while I have my full…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursPre-Sell Your Fall to Beat the Summer Cash Dip
There is a specific kind of quiet that gets under your skin in July, and it has nothing to do with a slow, lazy afternoon. It is the quiet of your bank…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursHow to Take Summer Hours Without Losing Clients
I grew up in the river realm of Virginia, where everyone either had a boat or knew someone who did, and summer meant Friday afternoons out on the water before…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursWhy Fall Chaos Is a Summer Planning Problem
My three teenagers are home for the summer, the calendar cleared out the last week of May, and like a lot of business owners I could feel the pull to write the…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursNotes to Future Me: A Simple Habit to Protect Your Capacity
There is a note blocking off the last week of May in my calendar, and it is yelling at me. Last week of school. Do not plan anything. All caps. Too many…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursThe Mid-Year Review That Resets Your Second Half of 2026
If the plan you wrote down in January no longer matches the year you're actually living, you're not behind. You're just due for a review. This is the time of…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursThe Invisible Ceiling Holding You Back from Your Next Opportunity with Angela Foster
Most women don’t realize they’ve built a ceiling around their next opportunity until they’re standing right in front of it. It looks like turning down a…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursThe CEO Ceiling Assessment
Most women entrepreneurs hit a ceiling in their business somewhere in the $100K–$1M range – and most generic advice will tell them the fix is more revenue, a…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursIf You Are The System, Then You Are Also The Ceiling
Ever wake up in the middle of the night with a line that feels like it downloaded straight from the universe? That happened to me a few weeks ago. I sat…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursWhy Successful CEOs Build for Seventy Percent
You know that feeling when your business is growing, but somehow you feel more trapped than ever? More clients, more revenue, more team members… and somehow…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursI Don’t Build My Business for My Best Days
Here's the thing nobody in the business world wants to admit: you are not going to be at 100% every day. Not this month, not this year, not ever. And if your…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursBefore You Set Q2 Goals, Ask Yourself This First
Most Q2 plans are built for a version of you that doesn't exist. The version with unlimited energy, zero personal obligations, and no curveballs. And then…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
You Don't Need a New Strategy. You Need a Planning Rhythm.
If you set big goals in January and you're already feeling behind, I want to be honest with you: the problem is not your discipline. It's not your motivation…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursStaying Focused Is Your Political Resistance Right Now
If you've opened the news lately and felt your stomach drop, you already know how hard it is to justify sitting down to work on your business. The guilt is…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
When Life Interrupts Your Marketing Plans
Most business advice assumes you're operating at full capacity. But what happens when life doesn't cooperate — not for a week, not for a month, but for the…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
From Hidden Ghost Writer to Visible CEO with Amanda Edgar
From hiding behind NDAs to leading a thriving book writing business, Amanda Edgar's journey proves that embracing visibility can transform your entrepreneurial…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursIs Your Business REALLY Working for You
You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursMotherhood, Health Challenges, and Life-First Business with Gabi Day
In this episode of Promote Yourself to CEO, I invited Gabi Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabi shares insights on…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
The System that Outsmarts the Hustle (3 Case Studies)
If you've been wondering whether a marketing framework like Client Growth Engine could actually work for your business, this episode is going to answer that…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
From Frankenstien Marketing Mess to a Sustainable Growth Strategy
If your marketing strategy feels like it was stitched together from a dozen different experts, programs, and podcasts — it probably was. And that's exactly why…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
The 4 Biggest Mistakes Keeping Your Growth Unpredictable
Here's a question most business owners can't actually answer: Do you know where your next 10 clients are coming from? Not their names — just the path. The…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
The Marketing Advice That Works… Just Not for Your Business
Here's something nobody wants to admit: most marketing advice actually works. The problem? It's just not working for your business. And that disconnect is…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Why Your Marketing Feels Hard (Even When You’re Doing Everything Right)
You're showing up, creating content, following the advice. So why does marketing still feel like pushing a boulder uphill? Here's what I realized after the…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursRun Your Day Like a CEO
As soon as you get up, the dog is already begging to be let outside. The kids don’t want to get ready for school, so you have to practically drag them out of…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursRun Your Week Like a CEO
As a CEO, you’ve got many potential distractions in your business. Answering emails or other ongoing administrative work can keep your attention off the tasks…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursRun Your Month Like a CEO
I go on CEO dates with myself. Once every month (as well as on a weekly basis), I take some time to check in on my business and ensure I’m continuing the…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursRun Your Quarter Like a CEO
Every new year feels like a new chance to go after the big, audacious goals of your dreams. But as recent years have shown, you need to have adaptable plans…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursAuthentic Growth Beyond Revenue with Michelle Mercurio
I need you to meet Michelle Mercurio. She's one of those rare people who refuses to pick a lane—and that's exactly what makes her brilliant. In this…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursFrom Watercolors to Life Design: Evolving Your Business with Ashley Jablow
The best entrepreneurial stories rarely start with a grand vision. They start with a rug being pulled out. That's Ashley's story. A layoff. A pandemic that…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursWhat to Focus on First
Your revenue is down. Sales have slowed. And every time you log into social media, you're hit with another wave of news that makes you want to throw your…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Too Many Decisions, Not Enough Clarity
You know that feeling when you open your closet and somehow have nothing to wear—even though it's packed full? That's what running your business feels like…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Organize Your Digital Clutter with Tracy Hoth
You know that sinking feeling when a client asks for "that document we worked on last month" and you have absolutely no idea where you saved it? Or when you're…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Finding Your Big Business Idea with Jessica Sato
Ever feel like you're constantly tweaking your business but nothing quite clicks? Like you're a plant that's outgrown its pot but you keep trying to make it…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Amy Hayes Proves Referrals Beat Social Media Marketing
Show Notes: How to Build Premium Services Without the Premium Headaches What if everything you've been told about raising your rates is backwards? Amy Hayes…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursBurnout Solutions Beyond Productivity with Amanda Miller Littlejohn
Why Your Burnout Isn't a Time Management Problem I've been thinking a lot about why so many of us are running on empty, and this conversation with Amanda…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursHow CEOs Make Time to Work ON Their Business
When you’re running a business day to day, your to-do list is full with answering emails, posting on social media, working with clients, etc. Many women…
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs3 Boundaries Every CEO Needs
As a new entrepreneur, you feel inclined to say yes to everything. But as your business grows and those yeses pile up, they become overwhelming to the point…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursAre You The Bottleneck? It's Time to Fire Yourself!
My entrepreneurial dad taught me that you have to fire yourself from every other position in your business. But when you first start your business, you have to…
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs5 Ways to Maximize Every Investment You Make in Your Business
Are you investing time, energy, and money into your business but not always seeing the return? You're not alone—and it's time we have a real conversation about…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursYou Have a Revenue Goal - Now What?
After setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursHow to Set the Right Revenue Goal for Your Business
There’s a tale that’s rarely told in the business world. It’s a tale of two companies. Both make seven figures annually. But the business owners behind them…
Promote Yourself to CEO | Small Business Strategy for Women EntrepreneursWhy a Big Enough Business Is Key to a Business & Life You Love
You’ve seen the hype about small business and entrepreneurial success out there. It’s unreal! Not a day goes by when I don’t see photos of fancy cars…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Why You Need to Build Your Village (and Stop Trying to Be Superwoman)
Stop burning out while building your empire. CEO and entrepreneur Rachel Cook reveals why your success is setting you up for a crash—and the three-layer…
- Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
It's Messy in the Middle
I'm recording from a completely new space today, and honestly, that feels fitting because everything about my business and personal life has shifted over the…