I Don’t Build My Business for My Best Days

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs · Apr 9, 2026 · 33m

Here's the thing nobody in the business world wants to admit: you are not going to be at 100% every day. Not this month, not this year, not ever. And if your business only works when you're fully charged and firing on all cylinders, you don't have a sustainable business — you have a liability.

I learned this early, growing up with a disabled parent. You don't plan for the good days. You plan for the hard ones. That lesson has shaped everything about how I've built The CEO Collective — and it's the reason my business kept running when I had to step back for almost a full year to care for my…