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Pre-Sell Your Fall to Beat the Summer Cash Dip
There is a specific kind of quiet that gets under your skin in July, and it has nothing to do with a slow, lazy afternoon. It is the quiet of your bank account. Clients are off on vacation, nobody is starting anything new, and you can feel the revenue dip coming the way you feel a storm before it lands.
I used to brace for that quiet too. Now I don’t, because of one strategic move I make almost every summer. It is the same reason I can spend a month in Italy with my family without watching my revenue flatline while I am gone.
The summer cash-flow dip is not a demand problem. It’s not a sign…
The skinny
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