Shows / The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series
The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series
A private podcast series hosted by Racheal Cook, founder of The CEO Collective®
Most business advice assumes someone else is handling your life. Someone picks up the sick kid, keeps track of the pediatrician, and holds everything together at home while you build. If that someone is you, the plan was always going to break.
That isn’t a discipline problem. It’s a design flaw.
In this six-episode private series, Racheal Cook takes apart the things women entrepreneurs have been told are just “how…
Episodes
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesAre You The Bottleneck? It's Time to Fire Yourself!
My entrepreneurial dad taught me that you have to fire yourself from every other position in your business. But when you first start your business, you have to…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series5 Ways to Maximize Every Investment You Make in Your Business
Are you investing time, energy, and money into your business but not always seeing the return? You're not alone—and it's time we have a real conversation about…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesYou Have a Revenue Goal - Now What?
After setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesHow to Set the Right Revenue Goal for Your Business
There’s a tale that’s rarely told in the business world. It’s a tale of two companies. Both make seven figures annually. But the business owners behind them…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesWhy a Big Enough Business Is Key to a Business & Life You Love
You’ve seen the hype about small business and entrepreneurial success out there. It’s unreal! Not a day goes by when I don’t see photos of fancy cars…
- The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series
Why You Need to Build Your Village (and Stop Trying to Be Superwoman)
Stop burning out while building your empire. CEO and entrepreneur Rachel Cook reveals why your success is setting you up for a crash—and the three-layer…
- The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series
It's Messy in the Middle
I'm recording from a completely new space today, and honestly, that feels fitting because everything about my business and personal life has shifted over the…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series6 Lessons to Work Smarter, Not Harder
I used to get so frustrated when people told me to "work smarter, not harder." My parents were entrepreneurs who embraced the hustle, and I thought success…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series3 High Leverage Ways to Keep Up Business Momentum
Just because it's a slow down season in your personal life doesn't mean your sales have to follow suit. Summer especially is known (and sometimes feared) as a…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesOn Track With Your 2025 Goals? Time for a Mid-Year Review
Feeling overwhelmed by "Maycember" chaos? Discover my proven mid-year business review process to recalibrate your 2025 strategy before summer disruptions hit…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesEntrepreneur Burnout Prevention with Shulamit Ber Levtov
Struggling with entrepreneur burnout? In this powerful conversation, trauma therapist Shulamit Ber Levtov shares game-changing mental health strategies…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesUpgrade Your Client Engine For Today's Economy
I'm revealing why your once-reliable business systems may be failing in today's economy. In this episode, I'll guide you through revitalizing your client…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesThe CEO's Decision-Making Framework: Aligning Vision, Values, and Strategy
Decision-making during uncertain times can make or break your business. When stress levels rise, our natural decision-making abilities become compromised…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesThe Oh Shit Kit From March CEO Retreat
I'm sharing exclusive content from my March 2025 CEO Retreat, including my battle-tested "Oh Shit Kit" framework to help you stabilize your business during…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesWhy Women CEOs Need Real Support Systems
Do you ever feel like you're carrying the weight of your business entirely on your shoulders? In this candid episode, I tackle the isolation that many women…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesHow to Stay Focused During Unprecedented Times
Running a business during political and economic uncertainty requires strategic focus, not panic. In this episode, I share practical strategies to stay…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesFrom Reactive to Grounded: Your CEO Reset
In this episode, I share some helpful strategies for entrepreneurs to stay grounded when things get uncertain. You'll learn about expanding your "window of…
- The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series
Why Adaptable Business Systems Beat Uncertainty
Discover proven strategies to keep your business moving forward amid unpredictability and overwhelm. After 18 years navigating economic ups and downs, I share…
- The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series
Stop Faking Perfect When Marketing Your Business
In my latest episode, I'm tackling the elephant in the room: marketing during uncertain times. Drawing from my experience growing up in a small business family…
- The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series
Leading with Values in a Divided World
Feeling overwhelmed by the chaos of today’s world? In this episode, I dive into why values-driven leadership matters more than ever. Learn how to navigate…
- The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series
How to Build a Resilient Life-First Business
Over the past year, I’ve navigated personal and business challenges that tested everything I teach. In this episode of Promote Yourself to CEO, I’m pulling…
- The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series
Elise Arsenault Makes Creative Work Pay
Discover how former stage actor Elise Arsenault built a 6-figure business teaching audiobook narration to 900+ performers. Learn her proven framework for…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesWinging It Isn't A Business Growth Strategy
What’s the antidote to inconsistent cash flow and clients in your business? Having a solid plan certainly helps, but too many entrepreneurs are just winging it…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesHow Cris Caruso Built a Financial Practice for GenX Women and LGBTQ+ Communities
When financial advisor Cris Caruso left her secure corporate position to launch Savoire Financial, she knew exactly who she wanted to serve: women, Gen X, and…
- The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series
Why Work-Life Balance is a Myth
Ready to stop feeling guilty about your workday? In this practical episode, Rachel Cook dismantles the outdated 8-hour workday model and presents a smarter way…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesDo You Have a Month-By-Month Action Plan for 2025?
Were you able to consistently show up and market your business this year... or was marketing and sales an afterthought? Were you actually able to take time off…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesWhy Most Goal Setting Doesn't Work for Small Businesses
You tell yourself This is my YEAR! I'm gonna do the dang thing! You write down your big business goal. You put in up where you can see it constantly. You're…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesAligning Your Business to Work For You!
Does it feel like your business is constantly in emergency mode and you're spending your days putting out fires? You might be running your business by DEFAULT…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesDesigning Your Life-First (And Life-Proof) Business in 2025
For so many small business owners, the non-stop hustle culture has seriously caused an epidemic of burnout. The last few years have only made this worse! The…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesIt's Time For Our 9th Annual Plan Your Best Year Ever!
With the holidays just around the corner, now is the time to look ahead and plan your business for 2025! So many entrepreneurs set goals only to reach the end…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesWhy Systems, Not Goals, Are The Secret to a Life Proof Business
This episode was a little hard to record - I ended up starting and stopping about a dozen times. Here at The CEO Collective and on the podcast Promote Yourself…
- The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series
Long-Term Planning for a Life-First Business
Avoid Common Planning Mistakes for Small Business Success in 2025 With my big-picture plan in order for Q4, in this episode I want to prepare you for planning…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesThe Essential Checklist for a Winning Q4 in Business
Hey there CEOs, Q4 is here and with the holidays fast approaching, I want to talk to entrepreneurs about effectively managing the final 90 days of 2024. I…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesThe Biggest Mistakes Holding You Back From a Life-First Business
One of the hardest lessons to learn as an entrepreneur? You can be your own worst enemy. You know that more visibility is essential to growth, but you…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesDon’t Believe It! 10 Myths Holding You Back From a Life First Business
Supporting your family as a business owner is an incredible experience. Deciding to be your own boss, delivering value to paying clients, and bringing profit…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesThe Real Reason Why I Want You To Have a Life-First Business
In the first episode of this brand new series on Building a Life First Business! I wanted to kick things off with my own personal story that has deeply…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesHow to Include Delight and Surprise for Clients In Your Customer Experience
Want clients for life? Give your client an experience that goes beyond their expectations. Think about booking lodgings for a vacation. It’s one thing to book…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesHow Strategically Scaling Your Business Team Sets You Up for Success
Sustainably scaling your business isn’t a solo act. It takes a team to pull it off. Now you’ve probably had some help in the marketing and sales aspect of your…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series7 Ways to Upgrade Your Client or Customer Experience
According to American Express, people will pay 86% more if you give them an impeccable customer experience. That’s why providing a great experience after the…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesDesigning an Excellent Customer Experience In 3 Stages
Most people aren’t talking about customer experience when they think they are. They’re talking about putting out fires, troubleshooting things, solving…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesThe Key to Boosting Your Business and Creating Clients for Life
Are you confusing customer service with customer experience? Right now, you might be wondering, “Huh? What’s the difference?” Customer service is reactive…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesHow to Gain Clients for Life with Stacey Harris
Have things been slowing down in your business? What if you could start each year knowing that you have the majority of the revenue you need locked in? Many…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesWant Easier Sales and More Conversions? Add a Pre-Client Education Process
Imagine spending a half hour (or longer) on a sales call with someone. And as you wrap it up, you’re hoping they’ll say yes to your product, program, or…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesWhy Your Old Sales Strategy Might Not Be Working
We’ve just seen a golden age for people wanting to start their own small business. The 10 to 15 year period from the 2008 recession to COVID-19 was a bull…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesHow to Embrace Sales Confidence In Your Business with Leslie Lyons
Do you struggle internally with selling because you feel like you’re pushing people to buy things they don’t need? You want to improve your sales skills and…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesThe Systems That Keep Your Business Running When You Slow Down
Can you afford to take 30 days away from your business? What would happen if you can’t but took the time anyway? Sometimes, things come up. Personal or family…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series5 Ways to Maintain Momentum During The Summer Slowdown
Summer is just around the corner! It’s the time of year to relax with a cold drink by the pool and just slow things down. Sounds great, but how do you make…
- The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series
3 Areas to Think About When Defining Your Boundaries as CEO
People keep asking for your time, energy, and attention. Someone invites you to an impromptu coffee date in the middle of something important or wants to meet…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series5 Elements That’ll Help You Define Your Role As CEO
What does it mean to be CEO of your business anyway? When you start your business, you’re the marketing team, the sales team, the customer service team, the…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesBeing the Employee Vs Manager Vs CEO In Your Business
Do you feel bogged down in your business? You might be in your email inbox more often than you want to be. Or chasing people who still need to pay that invoice…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series3 Key Mindset Shifts to Scale Beyond 6 Figures
You’re doing all the right things in your business. You have a great offer and clients you adore. Yet, you’ve hit a ceiling in your business. You can’t figure…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesThe Vulnerable Side of Visibility with Erica Courdae
Visibility is scary. It’s one of the reasons why so many female entrepreneurs don’t seek out more of it for their business. Yet, it’s also the thing that’ll…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesWhy TikTok Could Be an Incredible ATTRACT Strategy
Do you think you’re attracting new people to your business through social media? The social media platforms that have been around for a while used to be that…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesHow to Prepare for Next Level Visibility (Even if You Feel Not Ready Yet)
You know you must get in front of more potential clients to grow your business. So you make plans to get more visible, whether it’s through interviews or guest…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesWhy Your Marketing Isn’t Working (& How to Fix It)
You spend so much time posting on social media or writing blog posts or sending newsletters to your email list. But no matter what you do (or how much), your…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesThe Business You Have Today is The Result of The Work You Did 3 Months Ago!
Imagine you’re watching a movie about two solo entrepreneurs: One is so excited about her business but finds herself spinning her wheels. She has an amazing…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast SeriesHow to Scale Sustainably
I’m a business growth strategist who’s revealing the truth about scaling your business, so this episode series may have surprised you. But I want your eyes…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series3 Common Mistakes That Can Cause Your Scaling Business to Implode
When you hear of businesses blowing up overnight, you get the glamorized version. You see the celebrity entrepreneurs online living the high life. They’re…
The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series7 Lessons I Learned On My Way to a Sustainable Business
Just because you know something isn’t the same as experiencing it. As a CEO, you undergo rites of passage as you progress through your business, especially if…
- The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series
BONUS! Was 2023 A Hard Year? You Aren't Alone
This week, I went live on Instagram to share a little Rach Rant that I knew I needed to share with you on the podcast. I've been hearing from so many small…